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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Pandora Media, Inc. | NYSE:P | NYSE | Ordinary Share |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 8.38 | 0.00 | 01:00:00 |
New Ad Product Unlocks Valuable Features for Listeners and Delivers Authentic Attention to Brands
Pandora (NYSE:P) today announced that Video Plus is now available to all advertisers. The new ad product enables brands to pay only when users watch 15 seconds of a video ad. In exchange for watching the ad, listeners unlock features that are typically only available with a subscription to Pandora Plus or Pandora Premium: the ability to skip more songs and replay tracks. A number of top brands, including T-Mobile, are mixing Video Plus into their media plans beginning today.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170919005859/en/
Pandora's New Video Plus Ad Product (Photo: Business Wire)
Pandora began testing Video Plus last fall. Results prove it is effective at reaching highly-engaged consumers in sought-after demos and aligns brands with positive listening experiences:
“The competition for consumer attention is only getting more intense. Brands need high-quality ad solutions that create lasting impressions and resonate with their target audiences,” said John Trimble, chief revenue officer at Pandora. “Video Plus boosts brand awareness, builds loyalty, captures views and promotes deeper interactions with listeners who are significantly more likely to take action.”
Pandora joins a handful of leading publishers that allow brands to pay for ads only when users complete viewing a video (in this case: at the 15-second mark). With the roll-out of Video Plus, advertisers now have the flexibility to buy across a full spectrum of cost types in Pandora’s video ecosystem depending on their goals, including:
“We’re always looking for new and innovative tactics to reach and engage with consumers in relevant ways,” said Kari Marshall, vice president of media at T-Mobile. “We’re excited to test Video Plus to deliver our Un-carrier message to Pandora’s very engaged user-base, and the meaningful brand connections we hope it drives as a result.”
Learn more about Video Plus in this blog post.
ABOUT PANDORA
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.
www.pandora.com | @pandoramusic | www.pandoraforbrands.com | @PandoraBrands | amp.pandora.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170919005859/en/
Pandora Public RelationsJette Speights, 415-385-8829jspeights@pandora.comorPandora Investor RelationsPalmira Farrow, 510-842-6960investor@pandora.com
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