Netezza Receives 2010 DMA Innovation Award

Netezza Corporation (NYSE: NZ), the global leader in data warehouse, analytic and monitoring appliances, has received honors from the Direct Marketing Association (DMA) for outstanding advancements in direct and digital marketing technology. For the category Market Segmentation and Optimization, the Netezza® TwinFin® appliance was recognized based on innovation, end-user impact, and the extent to which the solution has made a difference in the community at large.

“This award celebrates direct and digital marketing technology and recognizes Netezza’s ingenuity and creativity,” said Brad Terrell, vice president and general manager of Digital Media at Netezza. “We are very proud of this award and of our customers, partners and marketing service providers who have proven our technology through exciting real world deployments.”

Netezza’s breakthrough technology has long been a source of competitive advantage for companies like Epsilon, Acxiom, Merkle, FICO, AOL, WPP’s Media Innovation Group, AppNexus, MediaMath, Invite Media, BlueKai, and interCLICK. With its raw performance and simplicity, the Netezza appliance powers real-time, in-depth analyses of year-over-year data to optimize essential digital media solutions for large and growing data volumes.

The DMA Innovation Award recognizes outstanding advances in direct and digital marketing technology for a new product or service introduced between November 1, 2009 and June 1, 2010.

About Netezza Corporation

Netezza Corporation (NYSE: NZ) is the global leader in data warehouse, analytic and monitoring appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit www.netezza.com.

Netezza®, TwinFin® and the Netezza ‘N’ logo are registered trademarks of Netezza Corporation. Other names may be trademarks of their respective owners.