Greg Scott, CEO of New York & Company to Be Featured on CBS’ “Undercover Boss”

The CEO goes undercover on Wednesday, Dec. 28 to learn how he can take the fashion retailer to the next level

New York & Company, Inc. [NYSE:NWY], a specialty apparel chain with 483 retail stores, today announced that Greg Scott, CEO of New York & Company will be featured on the Emmy Award-winning series “Undercover Boss” Wednesday, Dec. 28 at 8:00-9:00 PM, ET/PT on the CBS Television Network. During his undercover journey, Scott visits four unsuspecting stores to experience the candid reality of what happens at the store level.

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“While undercover, I saw many opportunities that I wouldn’t have been able to see otherwise. I heard so many great ideas to improve processes for our store teams and I was also able learn how to elevate the in-store experience for our customers,” Scott said after the undercover process. “Moving forward, I plan to implement many of these ideas into our stores. Getting to know our customer on a more personal level will ultimately help grow our sales and increase profitability for New York & Company.”

During the show on Dec. 28, Scott will be addressing questions through the company’s Twitter account in real-time, giving fans and customers a chance to learn more about New York & Company and the CEO. He will be reminiscing and sharing personal thoughts of his undercover experiences, as well as answering questions from fans. Users can follow New York & Company on Twitter @nyandcompany for more details and are encouraged to join the conversation using #NYandCompany and #UndercoverBoss.

About New York & Company

New York & Company, Inc. is a specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing fashion that is feminine, polished, on-trend and versatile. New York & Company, Inc. helps its customers feel confident, put-together, attractive and stylish by providing affordable fashion. The Company's proprietary branded New York & Company® merchandise is sold through its national network of retail stores and online at www.nyandcompany.com. The Company operates over 400 stores nationwide.

About “Undercover Boss”

“Undercover Boss” is a two-time Emmy Award-winning reality series that follows high-level executives as they slip anonymously into the rank-and-file of their own organizations. Each week, a different leader will sacrifice the comfort of their corner office for an undercover mission to examine the inner workings of their operation.

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Paul Wilmot CommunicationsNicolette Ficchi, [e-mail]