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NFL Nuveen Insured Florida Premium Income Municipal Fund

13.14
0.00 (0.00%)
01 Jul 2024 - Closed
Delayed by 15 minutes
Share Name Share Symbol Market Type
Nuveen Insured Florida Premium Income Municipal Fund NYSE:NFL NYSE Ordinary Share
  Price Change % Change Share Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 13.14 0.00 01:00:00

Nissan to Sponsor Tennessee Titans' Stadium

25/06/2015 9:10pm

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Nissan Motor Co. will be the new sponsor of the stadium that is home to the Tennessee Titans in Nashville after reaching a 20-year agreement with the National Football League team.

The stadium serves as home field for the Titans, Tennessee State University and the Music City Bowl and a variety of concerts and other events, including the Country Music Awards Festival.

Nissan Stadium joins Ford Field as the only two NFL venues named after auto makers. Terms of the deal weren't disclosed. Nissan already has focused its advertising on sports, sponsoring the "Heisman House" college football program and advertising during the 2015 Super Bowl.

"We have a strong desire to be in sports properties," said Fred Diaz, vice president of the Nissan brand in North America. "We know that DVR programming is very, very popular in television. People record and zip through commercials. But live sports is something people love to watch in real time."

Nissan's North American operations are based in Franklin, Tenn., just south of Nashville, and the company has large vehicle manufacturing facility in Smyrna and an engine plant in Decherd.

Interestingly, Nissan also has a full-size pickup called the Titan, something Mr. Diaz described as "serendipity."

Ford Motor Co.'s deal to sponsor the Detroit Lions' new stadium in 2002 was for $50 million for 25 years—or $2 million a year. That deal is a relative bargain. According to an ESPN.com analysis, NRG Energy is paying $10 million a year for naming rights to NRG Stadium in Houston, where the Texans play.

Write to Mike Ramsey at michael.ramsey@wsj.com

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