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MWY Midway Games

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Share Name Share Symbol Market Type
Midway Games NYSE:MWY NYSE Ordinary Share
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  0.00 0.00% 0.16 0.00 01:00:00

Midway's Happy Feet the Videogame Dances, Belly-Sleds and Swims into Stores NationwideMIDWAY'S HAPPY FEET THE VIDEOGAME DANCES,

14/11/2006 5:21pm

Business Wire


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Midway Games Inc. (NYSE: MWY), a leading interactive entertainment industry publisher and developer, today announced that it has shipped Happy Feet the videogame, licensed by Warner Bros. Interactive Entertainment, for the PlayStation®2 computer entertainment system, Nintendo GameCube™, Nintendo DS™, Game Boy® Advance and personal computers. A Nintendo Wii™ version of Happy Feet the videogame is scheduled to ship to stores later this week. Based on the Warner Bros. Pictures feature film, Happy Feet the videogame follows Mumble, a tap-dancing penguin, in his struggle to find his soul mate. Featuring the voices of Elijah Wood as Mumble and Brittany Murphy as Gloria, the videogame sees Mumble dance, belly-sled and swim his way through Antarctica as he tries to win Gloria’s heart. “Happy Feet is such a wonderful film and expected to be a huge hit. We’re ecstatic to have created a game to complement the movie that will be fun for kids and parents of any age to play together,” said Steve Allison, chief marketing officer, Midway. “Happy Feet the videogame will allow fans of the movie to dance, swim and belly-sled, just like Mumble, Gloria and the rest of the penguins from the movie, and we’re providing an extensive marketing campaign to support the games’ release.” Happy Feet the Videogame’s Multi-Million Dollar Marketing Campaign Includes: National television advertising campaign on multiple mainstream networks including ABC, CBS, Fox, Cartoon Network, Nickelodeon, Nicktoons and WGN. Inclusion in Burger King Kid’s Meal promotion in the U.S. featuring a $5 off game coupon while supplies last. Hollywood Movie Money promotion in the U.S. and Canada featuring free child’s movie ticket (maximum U.S. $7.00 (CDN $8.00)) inside Happy Feet PlayStation 2 and Nintendo GameCube videogames. Exciting co-promotions and sweepstakes involving game give-aways with “Happy Feet” film partners, including Pepperidge Farm and Coca-Cola. Cross-promotions and advertising with “Happy Feet” film partners including Penguin Publications and Thinkway Toys. Print advertising campaign across multiple major consumer publications including Nickelodeon, Disney Adventures, Boy’s Life, National Geographic for Kids and Nintendo Power. Online advertising campaign targeting kid-friendly websites such as KOL, Cartoon Network, Kids WB, National Geographic Kids, Nintendo, Neopets and Nick. Retail “Gift With Purchase” programs include: plush Mumble at K-Mart and Shopko; bonus soundtrack sampler at Wal-Mart (US); activity books at Toys ‘R Us (US) and Wal-Mart (Canada); and plush keychains at Toys ‘R Us (Canada). Dedicated web presence at www.happyfeet-game.com, the official website of Happy Feet the videogame. About Happy Feet the Videogame Midway's immersive videogame puts the player in the “tap shoes” of Mumble, a young penguin born into a nation of singing Emperor penguins where each needs a heart song to attract a soul mate. Unfortunately, Mumble is the worst singer in the world… however, as it happens, he is a brilliant tap dancer! Based on the general storyline of the film, players will be able to experience life from the point of view of Mumble through music, dance and interaction with friends and enemies in his world. Through the course of the game, Mumble will grow from a small fluffy toddler into a tall, sleek, confident adult as he belly-sleds, dances, and swims through Antarctica on an amazing adventure. The exciting game play features a number of different play modes and is complemented by a playful and lively music soundtrack. For more information on Happy Feet the videogame, please visit www.happyfeet-game.com. About Warner Bros. Interactive Entertainment Warner Bros. Interactive Entertainment Inc., a Warner Bros. Entertainment Company, is a premier licensor, publisher and developer of entertainment content for the interactive space across all current and future platforms, including consoles, PC-based gaming and wireless applications. About Midway Games Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com. About Happy Feet Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Kennedy Miller production, in association with Animal Logic Film. A George Miller film, “Happy Feet” features the voices of Elijah Wood, Robin Williams, Brittany Murphy, Hugh Jackman, Nicole Kidman, Hugo Weaving and Anthony LaPaglia. The film also features the tap dancing of Savion Glover. “Happy Feet” is directed by George Miller, who also co-wrote the screenplay with John Collee, Judy Morris and Warren Coleman. The film is produced by Doug Mitchell, George Miller and Bill Miller, with Zareh Nalbandian, Graham Burke, Dana Goldberg, and Bruce Berman executive producing. The music is composed by John Powell. HAPPY FEET and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. (s06) “PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Nintendo GameCube, Nintendo DS and Game Boy Advance are trademarks of Nintendo. ©2001 Nintendo. TM and the Wii logo are trademarks of Nintendo. (C) 2006 Nintendo. All other trademarks are the property of their respective companies. Midway has provided the KOL, Cartoon Network, Kids WB, National Geographic Kids, Nintendo, Neopets and Nick links solely as a convenience for you. The information on these sites has been prepared by third parties, and midway does not monitor, endorse or accept responsibility for the content on non-Midway sites. This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 concerning future business conditions and the outlook for Midway Games Inc. (the "Company") based on currently available information that involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of these risks and uncertainties, including, without limitation, the performance of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, the current console platform transition and other technological changes, dependence on major platform manufacturers and other risks more fully described under "Item 1A. Risk Factors" in the Company’s Annual Report on Form 10-K for the year ended December 31, 2005, and in any more recent filings made by the Company with the Securities and Exchange Commission. Each forward-looking statement, including, without limitation, financial guidance, speaks only as of the date on which it is made, and the Company undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which it is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. Midway Games Inc. (NYSE: MWY), a leading interactive entertainment industry publisher and developer, today announced that it has shipped Happy Feet the videogame, licensed by Warner Bros. Interactive Entertainment, for the PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM), Nintendo DS(TM), Game Boy(R) Advance and personal computers. A Nintendo Wii(TM) version of Happy Feet the videogame is scheduled to ship to stores later this week. Based on the Warner Bros. Pictures feature film, Happy Feet the videogame follows Mumble, a tap-dancing penguin, in his struggle to find his soul mate. Featuring the voices of Elijah Wood as Mumble and Brittany Murphy as Gloria, the videogame sees Mumble dance, belly-sled and swim his way through Antarctica as he tries to win Gloria's heart. "Happy Feet is such a wonderful film and expected to be a huge hit. We're ecstatic to have created a game to complement the movie that will be fun for kids and parents of any age to play together," said Steve Allison, chief marketing officer, Midway. "Happy Feet the videogame will allow fans of the movie to dance, swim and belly-sled, just like Mumble, Gloria and the rest of the penguins from the movie, and we're providing an extensive marketing campaign to support the games' release." Happy Feet the Videogame's Multi-Million Dollar Marketing Campaign Includes: -- National television advertising campaign on multiple mainstream networks including ABC, CBS, Fox, Cartoon Network, Nickelodeon, Nicktoons and WGN. -- Inclusion in Burger King Kid's Meal promotion in the U.S. featuring a $5 off game coupon while supplies last. -- Hollywood Movie Money promotion in the U.S. and Canada featuring free child's movie ticket (maximum U.S. $7.00 (CDN $8.00)) inside Happy Feet PlayStation 2 and Nintendo GameCube videogames. -- Exciting co-promotions and sweepstakes involving game give-aways with "Happy Feet" film partners, including Pepperidge Farm and Coca-Cola. -- Cross-promotions and advertising with "Happy Feet" film partners including Penguin Publications and Thinkway Toys. -- Print advertising campaign across multiple major consumer publications including Nickelodeon, Disney Adventures, Boy's Life, National Geographic for Kids and Nintendo Power. -- Online advertising campaign targeting kid-friendly websites such as KOL, Cartoon Network, Kids WB, National Geographic Kids, Nintendo, Neopets and Nick. -- Retail "Gift With Purchase" programs include: plush Mumble at K-Mart and Shopko; bonus soundtrack sampler at Wal-Mart (US); activity books at Toys 'R Us (US) and Wal-Mart (Canada); and plush keychains at Toys 'R Us (Canada). -- Dedicated web presence at www.happyfeet-game.com, the official website of Happy Feet the videogame. About Happy Feet the Videogame Midway's immersive videogame puts the player in the "tap shoes" of Mumble, a young penguin born into a nation of singing Emperor penguins where each needs a heart song to attract a soul mate. Unfortunately, Mumble is the worst singer in the world... however, as it happens, he is a brilliant tap dancer! Based on the general storyline of the film, players will be able to experience life from the point of view of Mumble through music, dance and interaction with friends and enemies in his world. Through the course of the game, Mumble will grow from a small fluffy toddler into a tall, sleek, confident adult as he belly-sleds, dances, and swims through Antarctica on an amazing adventure. The exciting game play features a number of different play modes and is complemented by a playful and lively music soundtrack. For more information on Happy Feet the videogame, please visit www.happyfeet-game.com. About Warner Bros. Interactive Entertainment Warner Bros. Interactive Entertainment Inc., a Warner Bros. Entertainment Company, is a premier licensor, publisher and developer of entertainment content for the interactive space across all current and future platforms, including consoles, PC-based gaming and wireless applications. About Midway Games Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com. About Happy Feet Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Kennedy Miller production, in association with Animal Logic Film. A George Miller film, "Happy Feet" features the voices of Elijah Wood, Robin Williams, Brittany Murphy, Hugh Jackman, Nicole Kidman, Hugo Weaving and Anthony LaPaglia. The film also features the tap dancing of Savion Glover. "Happy Feet" is directed by George Miller, who also co-wrote the screenplay with John Collee, Judy Morris and Warren Coleman. The film is produced by Doug Mitchell, George Miller and Bill Miller, with Zareh Nalbandian, Graham Burke, Dana Goldberg, and Bruce Berman executive producing. The music is composed by John Powell. HAPPY FEET and all related characters and elements are trademarks of and (C) Warner Bros. Entertainment Inc. (s06) "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Nintendo GameCube, Nintendo DS and Game Boy Advance are trademarks of Nintendo. (C)2001 Nintendo. TM and the Wii logo are trademarks of Nintendo. (C) 2006 Nintendo. All other trademarks are the property of their respective companies. Midway has provided the KOL, Cartoon Network, Kids WB, National Geographic Kids, Nintendo, Neopets and Nick links solely as a convenience for you. The information on these sites has been prepared by third parties, and midway does not monitor, endorse or accept responsibility for the content on non-Midway sites. This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 concerning future business conditions and the outlook for Midway Games Inc. (the "Company") based on currently available information that involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of these risks and uncertainties, including, without limitation, the performance of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, the current console platform transition and other technological changes, dependence on major platform manufacturers and other risks more fully described under "Item 1A. Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2005, and in any more recent filings made by the Company with the Securities and Exchange Commission. Each forward-looking statement, including, without limitation, financial guidance, speaks only as of the date on which it is made, and the Company undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which it is made or to reflect the occurrence of anticipated or unanticipated events or circumstances.

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