Midway Games (NYSE:MWY)
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Midway Games Inc. (NYSE: MWY), a leading interactive entertainment
industry publisher and developer, today announced that it has shipped Happy
Feet the videogame, licensed by Warner Bros. Interactive
Entertainment, for the PlayStation®2 computer
entertainment system, Nintendo GameCube™,
Nintendo DS™, Game Boy®
Advance and personal computers. A Nintendo Wii™
version of Happy Feet the videogame is scheduled to ship
to stores later this week.
Based on the Warner Bros. Pictures feature film, Happy Feet the
videogame follows Mumble, a tap-dancing penguin, in his struggle to
find his soul mate. Featuring the voices of Elijah Wood as Mumble and
Brittany Murphy as Gloria, the videogame sees Mumble dance, belly-sled
and swim his way through Antarctica as he tries to win Gloria’s
heart.
“Happy Feet is such a wonderful film and
expected to be a huge hit. We’re ecstatic to
have created a game to complement the movie that will be fun for kids
and parents of any age to play together,”
said Steve Allison, chief marketing officer, Midway. “Happy
Feet the videogame will allow fans of the movie to dance, swim and
belly-sled, just like Mumble, Gloria and the rest of the penguins from
the movie, and we’re providing an extensive
marketing campaign to support the games’
release.”
Happy Feet the Videogame’s
Multi-Million Dollar Marketing Campaign Includes:
National television advertising campaign on multiple mainstream
networks including ABC, CBS, Fox, Cartoon Network, Nickelodeon,
Nicktoons and WGN.
Inclusion in Burger King Kid’s Meal
promotion in the U.S. featuring a $5 off game coupon while supplies
last.
Hollywood Movie Money promotion in the U.S. and Canada featuring free
child’s movie ticket (maximum U.S. $7.00
(CDN $8.00)) inside Happy Feet PlayStation 2 and Nintendo
GameCube videogames.
Exciting co-promotions and sweepstakes involving game give-aways with “Happy
Feet” film partners, including Pepperidge
Farm and Coca-Cola.
Cross-promotions and advertising with “Happy
Feet” film partners including Penguin
Publications and Thinkway Toys.
Print advertising campaign across multiple major consumer publications
including Nickelodeon, Disney Adventures, Boy’s
Life, National Geographic for Kids and Nintendo Power.
Online advertising campaign targeting kid-friendly websites such as
KOL, Cartoon Network, Kids WB, National Geographic Kids,
Nintendo, Neopets and Nick.
Retail “Gift With Purchase”
programs include: plush Mumble at K-Mart and Shopko; bonus soundtrack
sampler at Wal-Mart (US); activity books at Toys ‘R
Us (US) and Wal-Mart (Canada); and plush keychains at Toys ‘R
Us (Canada).
Dedicated web presence at www.happyfeet-game.com,
the official website of Happy Feet the videogame.
About Happy Feet the Videogame
Midway's immersive videogame puts the player in the “tap
shoes” of Mumble, a young penguin born into a
nation of singing Emperor penguins where each needs a heart song to
attract a soul mate. Unfortunately, Mumble is the worst singer in the
world… however, as it happens, he is a
brilliant tap dancer!
Based on the general storyline of the film, players will be able to
experience life from the point of view of Mumble through music, dance
and interaction with friends and enemies in his world. Through the
course of the game, Mumble will grow from a small fluffy toddler into a
tall, sleek, confident adult as he belly-sleds, dances, and swims
through Antarctica on an amazing adventure. The exciting game play
features a number of different play modes and is complemented by a
playful and lively music soundtrack.
For more information on Happy Feet the videogame, please
visit www.happyfeet-game.com.
About Warner Bros. Interactive
Entertainment
Warner Bros. Interactive Entertainment Inc., a Warner Bros.
Entertainment Company, is a premier licensor, publisher and developer of
entertainment content for the interactive space across all current and
future platforms, including consoles, PC-based gaming and wireless
applications.
About Midway Games
Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with
offices throughout the world, is a leading developer and publisher of
interactive entertainment software for major videogame systems and
personal computers. More information about Midway and its products can
be found at www.midway.com.
About Happy Feet
Warner Bros. Pictures presents, in association with Village Roadshow
Pictures, a Kennedy Miller production, in association with Animal Logic
Film. A George Miller film, “Happy Feet”
features the voices of Elijah Wood, Robin Williams, Brittany Murphy,
Hugh Jackman, Nicole Kidman, Hugo Weaving and Anthony LaPaglia. The film
also features the tap dancing of Savion Glover. “Happy
Feet” is directed by George Miller, who also
co-wrote the screenplay with John Collee, Judy Morris and Warren
Coleman. The film is produced by Doug Mitchell, George Miller and Bill
Miller, with Zareh Nalbandian, Graham Burke, Dana Goldberg, and Bruce
Berman executive producing. The music is composed by John Powell.
HAPPY FEET and all related characters and elements are trademarks of and ©
Warner Bros. Entertainment Inc.
(s06)
“PlayStation” and
the “PS” Family
logo are registered trademarks of Sony Computer Entertainment Inc.
Nintendo GameCube, Nintendo DS and Game Boy Advance are trademarks of
Nintendo. ©2001 Nintendo. TM and the Wii logo
are trademarks of Nintendo. (C) 2006 Nintendo. All other trademarks are
the property of their respective companies. Midway has provided the KOL,
Cartoon Network, Kids WB, National Geographic Kids, Nintendo, Neopets
and Nick links solely as a convenience for you. The information on these
sites has been prepared by third parties, and midway does not monitor,
endorse or accept responsibility for the content on non-Midway sites.
This press release contains “forward-looking
statements” within the meaning of the Private
Securities Litigation Reform Act of 1995 concerning future business
conditions and the outlook for Midway Games Inc. (the "Company") based
on currently available information that involve risks and uncertainties.
The Company's actual results could differ materially from those
anticipated in the forward-looking statements as a result of these risks
and uncertainties, including, without limitation, the performance of the
interactive entertainment industry, dependence on new product
introductions and the ability to maintain the scheduling of such
introductions, the current console platform transition and other
technological changes, dependence on major platform manufacturers and
other risks more fully described under "Item 1A. Risk Factors" in the
Company’s Annual Report on Form 10-K for the
year ended December 31, 2005, and in any more recent filings made by the
Company with the Securities and Exchange Commission. Each
forward-looking statement, including, without limitation, financial
guidance, speaks only as of the date on which it is made, and the
Company undertakes no obligation to update any forward-looking statement
to reflect events or circumstances after the date on which it is made or
to reflect the occurrence of anticipated or unanticipated events or
circumstances.
Midway Games Inc. (NYSE: MWY), a leading interactive entertainment
industry publisher and developer, today announced that it has shipped
Happy Feet the videogame, licensed by Warner Bros. Interactive
Entertainment, for the PlayStation(R)2 computer entertainment system,
Nintendo GameCube(TM), Nintendo DS(TM), Game Boy(R) Advance and
personal computers. A Nintendo Wii(TM) version of Happy Feet the
videogame is scheduled to ship to stores later this week.
Based on the Warner Bros. Pictures feature film, Happy Feet the
videogame follows Mumble, a tap-dancing penguin, in his struggle to
find his soul mate. Featuring the voices of Elijah Wood as Mumble and
Brittany Murphy as Gloria, the videogame sees Mumble dance, belly-sled
and swim his way through Antarctica as he tries to win Gloria's heart.
"Happy Feet is such a wonderful film and expected to be a huge
hit. We're ecstatic to have created a game to complement the movie
that will be fun for kids and parents of any age to play together,"
said Steve Allison, chief marketing officer, Midway. "Happy Feet the
videogame will allow fans of the movie to dance, swim and belly-sled,
just like Mumble, Gloria and the rest of the penguins from the movie,
and we're providing an extensive marketing campaign to support the
games' release."
Happy Feet the Videogame's Multi-Million Dollar Marketing Campaign
Includes:
-- National television advertising campaign on multiple
mainstream networks including ABC, CBS, Fox, Cartoon Network,
Nickelodeon, Nicktoons and WGN.
-- Inclusion in Burger King Kid's Meal promotion in the U.S.
featuring a $5 off game coupon while supplies last.
-- Hollywood Movie Money promotion in the U.S. and Canada
featuring free child's movie ticket (maximum U.S. $7.00 (CDN
$8.00)) inside Happy Feet PlayStation 2 and Nintendo GameCube
videogames.
-- Exciting co-promotions and sweepstakes involving game
give-aways with "Happy Feet" film partners, including
Pepperidge Farm and Coca-Cola.
-- Cross-promotions and advertising with "Happy Feet" film
partners including Penguin Publications and Thinkway Toys.
-- Print advertising campaign across multiple major consumer
publications including Nickelodeon, Disney Adventures, Boy's
Life, National Geographic for Kids and Nintendo Power.
-- Online advertising campaign targeting kid-friendly websites
such as KOL, Cartoon Network, Kids WB, National Geographic
Kids, Nintendo, Neopets and Nick.
-- Retail "Gift With Purchase" programs include: plush Mumble at
K-Mart and Shopko; bonus soundtrack sampler at Wal-Mart (US);
activity books at Toys 'R Us (US) and Wal-Mart (Canada); and
plush keychains at Toys 'R Us (Canada).
-- Dedicated web presence at www.happyfeet-game.com, the official
website of Happy Feet the videogame.
About Happy Feet the Videogame
Midway's immersive videogame puts the player in the "tap shoes" of
Mumble, a young penguin born into a nation of singing Emperor penguins
where each needs a heart song to attract a soul mate. Unfortunately,
Mumble is the worst singer in the world... however, as it happens, he
is a brilliant tap dancer!
Based on the general storyline of the film, players will be able
to experience life from the point of view of Mumble through music,
dance and interaction with friends and enemies in his world. Through
the course of the game, Mumble will grow from a small fluffy toddler
into a tall, sleek, confident adult as he belly-sleds, dances, and
swims through Antarctica on an amazing adventure. The exciting game
play features a number of different play modes and is complemented by
a playful and lively music soundtrack.
For more information on Happy Feet the videogame, please visit
www.happyfeet-game.com.
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment Inc., a Warner Bros.
Entertainment Company, is a premier licensor, publisher and developer
of entertainment content for the interactive space across all current
and future platforms, including consoles, PC-based gaming and wireless
applications.
About Midway Games
Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois,
with offices throughout the world, is a leading developer and
publisher of interactive entertainment software for major videogame
systems and personal computers. More information about Midway and its
products can be found at www.midway.com.
About Happy Feet
Warner Bros. Pictures presents, in association with Village
Roadshow Pictures, a Kennedy Miller production, in association with
Animal Logic Film. A George Miller film, "Happy Feet" features the
voices of Elijah Wood, Robin Williams, Brittany Murphy, Hugh Jackman,
Nicole Kidman, Hugo Weaving and Anthony LaPaglia. The film also
features the tap dancing of Savion Glover. "Happy Feet" is directed by
George Miller, who also co-wrote the screenplay with John Collee, Judy
Morris and Warren Coleman. The film is produced by Doug Mitchell,
George Miller and Bill Miller, with Zareh Nalbandian, Graham Burke,
Dana Goldberg, and Bruce Berman executive producing. The music is
composed by John Powell.
HAPPY FEET and all related characters and elements are trademarks
of and (C) Warner Bros. Entertainment Inc.
(s06)
"PlayStation" and the "PS" Family logo are registered trademarks
of Sony Computer Entertainment Inc. Nintendo GameCube, Nintendo DS and
Game Boy Advance are trademarks of Nintendo. (C)2001 Nintendo. TM and
the Wii logo are trademarks of Nintendo. (C) 2006 Nintendo. All other
trademarks are the property of their respective companies. Midway has
provided the KOL, Cartoon Network, Kids WB, National Geographic Kids,
Nintendo, Neopets and Nick links solely as a convenience for you. The
information on these sites has been prepared by third parties, and
midway does not monitor, endorse or accept responsibility for the
content on non-Midway sites.
This press release contains "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995
concerning future business conditions and the outlook for Midway Games
Inc. (the "Company") based on currently available information that
involve risks and uncertainties. The Company's actual results could
differ materially from those anticipated in the forward-looking
statements as a result of these risks and uncertainties, including,
without limitation, the performance of the interactive entertainment
industry, dependence on new product introductions and the ability to
maintain the scheduling of such introductions, the current console
platform transition and other technological changes, dependence on
major platform manufacturers and other risks more fully described
under "Item 1A. Risk Factors" in the Company's Annual Report on Form
10-K for the year ended December 31, 2005, and in any more recent
filings made by the Company with the Securities and Exchange
Commission. Each forward-looking statement, including, without
limitation, financial guidance, speaks only as of the date on which it
is made, and the Company undertakes no obligation to update any
forward-looking statement to reflect events or circumstances after the
date on which it is made or to reflect the occurrence of anticipated
or unanticipated events or circumstances.