Midway Games (NYSE:MWY)
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Midway Games Inc. (NYSE:MWY), a leading interactive
entertainment software publisher and developer, announced today that
former professional football standout and Hall of Fame inductee,
Lawrence Taylor, will serve as the official cover athlete for Midway's
new, unlicensed football videogame, Blitz: The League. Along with
contributing his image for the game's cover, Lawrence Taylor will also
be featured as the voice and personality of Blitz: The League's main
character/athlete, Quentin Sands. Quentin is the star player and
quarterback-hungry linebacker for the New York Nightmare and he plays
a large role in evolving storylines that occur both on and
off-the-field throughout Blitz: The League. Scheduled for release in
October 2005, Blitz: The League will be available for the
PlayStation(R)2 computer entertainment system and the Xbox(R) video
game system from Microsoft.
"Lawrence Taylor (known by many as 'L.T.') was in the professional
football spotlight throughout his illustrious NFL career, and we're
extremely excited to have someone of his stature and popularity
working with us on the next generation of Blitz," said Steve Allison,
chief marketing officer, Midway. "Mr. Taylor succeeded in establishing
a new standard by which all future linebackers would be critiqued in
his sport and we feel strongly that Blitz: The League will accomplish
a similar goal in the sports gaming genre. No longer bound by league
censorship, we intend to bring fans the most intense and hard-hitting
football experience yet and we're confident that fans will be
tremendously pleased with the football alternative that we're
providing."
Along with the announcement of Lawrence Taylor, Midway also today
revealed that former Playmakers' writer, Peter Egan, has been working
alongside Midway's development team since the game's early conceptual
stages more than one year ago to help script the in-depth and
realistic storyline for Blitz: The League. A former ESPN original
television series, Playmakers rapidly shot to the top of the
popularity charts and established itself as a program that
successfully wove intriguing, constantly-evolving storylines together
as players struggled to find harmony between the life of a superstar
athlete on the field and the life found in the real world
off-the-field.
Additionally, Midway has arranged with men's lifestyle magazine,
FHM (For Him Magazine), the featured appearance of eleven FHM female
models in Blitz: The League as cheerleaders and in various major
character roles throughout the game's storyline.
About Blitz: The League
Blitz: The League will feature a powerful story mode that, for the
first time ever in a football videogame, explores the lifestyle and
drama in professional football. Players will take the helm of a
downtrodden football franchise and retool the players and coaching
staff in a quest to guide them to the league championship. Additional
features include intense multiplayer action with head-to head online
play and complete customization of players, teams, stadiums and more.
About Midway
Headquartered in Chicago, IL with offices in San Diego, CA,
Seattle, WA, Austin, TX , Los Angeles, CA, Munich, Germany and London,
UK, Midway Games Inc. (NYSE: MWY) is a leading developer and publisher
of interactive entertainment software for major video game systems.
More information about Midway can be obtained at www.midway.com.
About FHM
FHM is a publication of Emap Metro LLC, an Emap plc company. FHM
was launched in the U.S. in April 2000 and today is considered one of
the country's leading young men's magazines with 5 million readers. In
addition to the U.S., FHM is published in the following countries: the
United States, Australia, China, Denmark, Estonia, France, Germany,
Hungary, Indonesia, Latvia, Lithuania, Malaysia, Mexico, the
Netherlands, Norway, Philippines, Portugal, Romania, Russia,
Singapore, Spain, Slovenia, South Africa, Sweden, Taiwan, Thailand,
Turkey, United Kingdom and Ukraine.
MIDWAY, BLITZ and BLITZ: THE LEAGUE are trademarks of Midway
Amusement Games, LLC. All other trademarks are the property of their
respective companies.
This press release contains forward-looking statements concerning
future business conditions and the outlook for Midway Games Inc. (the
"Company") based on currently available information that involve risks
and uncertainties. The Company's actual results could differ
materially from those anticipated in the forward-looking statements as
a result of these risks and uncertainties, including, without
limitation, the financial strength of the interactive entertainment
industry, dependence on new product introductions and the ability to
maintain the scheduling of such introductions, the upcoming console
platform transition and other technological changes, dependence on
major platform manufacturers and other risks more fully described
under "Item 1. Business - Risk Factors" in the Company's Annual Report
on Form 10-K for the year ended December 31, 2004, and in the more
recent filings made by the Company with the Securities and Exchange
Commission.