MTV Gets In The Game With Midway; Groundbreaking Alliance To Launch Three Original Games

MTV Gets In The Game With Midway; Groundbreaking Alliance To
Launch Three Original Games 


NEW YORK, June 27  /PRNewswire/ -- MTV, a division of Viacom Inc.
(NYSE:VIANYSE:VIAB), today announced a strategic relationship with Midway Games
Inc. (NYSE:MWY), a leading interactive entertainment publisher and developer,
to market, jointly sell in-game advertising and collaborate on soundtrack
development for three upcoming games.  Under the deal, MTV is able to
participate in a royalty sharing structure.

The first title shipping under this deal is expected to debut this holiday
season with Midway's upcoming high-octane, arcade racing video game, L.A.
RUSH(TM). In addition to the innovative marketing alliance to launch the game,
LA RUSH(TM) will feature MTV branding throughout the game world with the crew
from the hit MTV show, "Pimp My Ride," West Coast Customs.  The soundtrack
contains over 75 songs from over 20 artists including Twista, Lil' Kim, Big Boi
and DJ Rap. The other two games under this deal will be announced at a later
date.

"Gaming is an essential part of the every day lives of our audience and MTV is
where game publishers turn to launch their biggest titles," stated Jeff Yapp,
EVP, MTV Networks Music and LOGO Enterprise Group. "This unique alliance with
Midway allows us to move beyond a traditional advertising relationship and
become true partners in the success of these titles. We will integrate our
expertise in music, television, and online media to help one of the video game
industry's top publishers deliver exciting, new, culturally resonant games."

"MTV is a key partner in terms of overall marketing reach; their programming
truly defines pop culture worldwide.  Together, we will work on finding
innovative ways to integrate interactive entertainment, media and programming,"
said David Zucker, president and CEO, Midway. "By combining forces with MTV, we
ensure that great titles like L.A. RUSH, which are targeted to passionate
gamers, get the maximum amount of exposure."

Sumner M. Redstone, who owns a majority of the voting shares of both MTV and
Midway, said: "I am delighted that Midway is the first to enter into this
exciting new business model, which harnesses the power of MTV's brands,
intellectual property and promotional engine to Midway's top-rated games
development and publishing abilities.  And I am also delighted to report that
the independent special committee of Viacom's board which oversees
relationships between Viacom and Midway recommended board approval, and that
this recommendation was accepted by the full Viacom board."

About Midway

Headquartered in Chicago, IL with offices in San Diego, CA, Seattle, WA,
Austin, TX , Los Angeles, CA, Munich, Germany and London, UK, Midway Games Inc.
(NYSE:MWY) is a leading developer and publisher of interactive entertainment
software for major video game systems. More information about Midway can be
obtained at http://www.midway.com/.

About MTV

MTV Networks owns and operates the cable television programming services MTV:
Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1, CMT:
Country Music Television, Comedy Central, and Spike TV, as well as The Digital
Suite from MTV Networks, a package of thirteen digital services, all of which
are trademarks of MTV Networks.  MTV Networks also operates and offers joint
ventures, licensing agreements and syndication deals whereby its programming
can be seen worldwide.

This press release contains forward-looking statements concerning future
business conditions and the outlook for Midway Games Inc. (the "Company") based
on currently available information that involve risks and uncertainties. The
Company's actual results could differ materially from those anticipated in the
forward-looking statements as a result of these risks and uncertainties,
including, without limitation, the financial strength of the interactive
entertainment industry, dependence on new product introductions and the ability
to maintain the scheduling of such introductions, the upcoming console platform
transition and other technological changes, dependence on major platform
manufacturers and other risks more fully described under "Item 1. Business -
Risk Factors" in the Company's Annual Report on Form 10-K for the year ended
December 31, 2004, and in the more recent filings made by the Company with the
Securities and Exchange Commission. 

DATASOURCE: MTV



CONTACT:  Jeff Castaneda, MTV2 Communications, [phone]; or Reilly

Brennan, Midway, [phone]



Web site:  http://www.mtv.com/

http://www.midway.com/ 

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