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Reinvention of Classic Racing Franchise to Feature West Coast Customs,
Exclusive Relationship with RIDES Magazine along with the Hottest
Cars, After-Market Parts and Music
Midway Games Inc. (NYSE:MWY), a leading interactive entertainment
industry publisher and developer, today announced a number of
licensing details and in game talent for LA RUSH(TM), bringing an
entirely unique experience to the reinvention of this over-the-top
racing franchise. With celebrity and hip-hop talent starring as in
game characters, an intense soundtrack, the latest in both concept and
licensed cars, the auto industry's top after-market parts, the world
famous crew from West Coast Customs and an exclusive relationship with
Harris Publication's RIDES Magazine, LA RUSH has it all. As previously
announced by MTV, LA RUSH is the first of three titles to ship under
Midway's innovative co-marketing relationship with MTV. LA RUSH is
scheduled to ship in October 2005 for the PlayStation(R)2 computer
entertainment system and the Xbox(R) video game system from Microsoft.
"LA RUSH pimps out and juices up this classic Midway franchise
while staying true to the fast-paced racing, death-defying shortcuts,
and rooftop jumps the series is famous for," said Steve Allison, chief
marketing officer, Midway. "The game features more than 35 of the
hottest licensed cars and an additional 16 exclusively designed
concept cars that can be fully tricked out by the world famous crew at
West Coast Customs. Top celebrity and hip-hop talent add to the game's
innovative story mode and make LA RUSH one of the must have racing
games of the year."
The groundbreaking story mode of LA RUSH has players take on the
role of Trikz, a street racer from Los Angeles at the top of his game
who arrives home from vacation to discover all of his rides have been
stolen by his chief rival, Lidell Rey who is voiced by Bill Bellamy
(Any Given Sunday, The Brothers). LA RUSH also includes actor/comedian
Orlando Jones (Drumline, Evolution, The Replacements), in the role of
Trikz's partner, Ty Malix. Lending their voice and likeness to the
game's cast are Ryan, Mad Mike, Q, Big Dane, Ish and Alex from West
Coast Customs Inc., and platinum-selling rapper Twista who appears as
the world's fastest man brought to Los Angeles as a driver for Lidell
Rey.
Players will be able to crank up the volume on a decibel-pumping
soundtrack that contains over 75 songs from over 25 artists including
Lil Kim and DJ Rap, two unreleased tracks by Twista, four original
songs by Damian Valentine and more.
In LA RUSH, players will be able to jump into some of the hottest
rides on the streets from old-school hot rods to turbo imports from
top auto manufacturers. After the crew at West Coast Customs is done
pimpin' it, it won't matter who pulls up to the light. The rides in LA
RUSH include:
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2005 Dodge Magnum RT
2005 Dodge SRT-4
2004 Dodge RAM Rumble Bee
2004 Dodge Viper SRT-10
1969 Dodge Charger R/T
2006 Dodge Charger R/T
2004 Cadillac(R) Escalade(TM)
2004 HUMMER(R) H2(TM)
2002 Chevrolet(R) Corvette(R) Z06(TM)
1970 Chevrolet Chevelle(TM) SS 454(TM)
1969 Chevrolet Corvette Stingray(TM)
1967 Chevrolet Camaro(R) COPO 427
1964 Chevrolet Impala(TM) SS(TM)
2005 Pontiac(R) GTO(TM)
1966 Pontiac GTO
2004 Chevrolet SSR(TM)
1973 Chevrolet Monte Carlo(TM)
1987 Buick(TM) GNX(TM)
1988 Oldsmobile(TM) Cutlass Supreme(TM)
1971 Cadillac Eldorado(TM) Convertible
1959 Chevrolet Impala
2000 Chevrolet Impala SS
2006 Pontiac Solstice(TM)
2004 Lotus(TM) Elise III(TM)
2005 Lotus(TM) Exige(TM)
2003 Mitsubishi Eclipse Spyder
2002-2004 Mitsubishi Lancer EVO V
2004 NissanZ(R)
2004 Nissan Sentra SE-R SPEC V
1995 Nissan 240SX XE,
2002 Nissan Skyline GT-R
2005 Nissan Frontier Crew Cab
2005 Nissan Titan
2004 Infiniti FX45
2004 SALEEN S7 (R)
2004 Subaru Impreza WRX STi
*T
Once players select their whip, they can get it juiced up with all
of the latest gear from the top after-market part manufactures in the
world. LA RUSH will include the following and more:
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*T
Dayton Wire Wheels
Extreme Dimensions
Carbon Creations
AEM & DC Sports
B&M Racing & Performance Products Inc.
Nitrous Express
Borla Performance Industries
Piloti Driving Shoes
ProCharger
Vogue Tyres
MOPAR(R)
NISMO
*T
About LA RUSH
In LA RUSH, join the crew at West Coast Customs to pimp your ride
and live the fabulous lifestyle of an L.A. street racer. Feel the rush
as you race over 36 licensed rides including muscle, tuner and exotic
vehicles as well as exclusive tricked-out racers designed by West
Coast Customs and RIDES Magazine. An exciting and unique story-driven
experience will allow you to race through 5 fully-open Los Angeles
city re-creations while finding treacherous shortcuts and surviving
death-defying jumps. L.A. RUSH will be the next evolution in the
highly addictive Rush franchise!
About Midway
Headquartered in Chicago, IL with offices in San Diego, CA,
Seattle, WA, Austin, TX , Los Angeles, CA, Munich, Germany and London,
UK, Midway Games Inc. (NYSE:MWY) is a leading developer and publisher
of interactive entertainment software for major video game systems.
More information about Midway can be obtained at www.midway.com.
L.A. Rush (C) 2005 Midway Home Entertainment Inc. All Rights
Reserved. L.A. RUSH is a trademark of Midway Home Entertainment Inc.
MIDWAY and the Midway logos are trademarks or registered trademarks of
Midway Amusement Games, LLC. Used by permission. "MTV: MUSIC
TELEVISION", "MTV GAMES" and "MTV's Pimp My Ride" and all related
titles and logos are trademarks of MTV Networks, a division of Viacom
International Inc. All rights reserved. General Motors Trademarks used
under license to Midway. HUMMER, H2, all related Emblems and the
distinctive vehicle body and grille design are General Motors
Trademarks used under license to Midway. DODGE is a trademark of
DaimlerChrysler Corporation. Dodge Charger R/T, Dodge Magnum R/T,
Dodge Ram Rumble Bee, Dodge Viper SRT-10, and Dodge SRT-4 and their
trade dress are used under license by Midway Home Entertainment Inc.
(C) DaimlerChrysler Corporation 2005. Approved and Licensed Product of
Group Lotus plc. SALEEN(R), SALEEN(R) S7(TM) and all related vehicle
model names/designs are registered trademarks of Saleen, Inc. Used
under license. MITSUBISHI, LANCER EVOLUTION VIII and ECLIPSE SPYDER
names, emblems and body designs are trademarks and/or intellectual
property rights of MITSUBISHI MOTORS CORPORATION. Official Nissan
Product. Nissan, Infinity, Frontier, Titan, Z, 240SX, Sentra SE-R,
Skyline GTR, FX45, NISMO, associated symbols, emblems and designs are
trademarks of Nissan Motor Co., Ltd. and used under licensee to Midway
Home Entertainment Inc. RIDES is a trademark of Harris Publications,
Inc. WEST COAST CUSTOMS(TM) is a trademark of West Coast Customs, Inc.
All rights reserved. Midway Home Entertainment Inc. and its affiliates
do not monitor, endorse or accept responsibility for the content of
any non-Midway website. "PlayStation" and the "PS" Family logo are
registered trademarks of Sony Computer Entertainment Inc. Xbox is a
registered trademark of Microsoft Corporation in the United States
and/or other countries. All other trademarks are the property of their
respective companies.
This press release contains forward-looking statements concerning
future business conditions and the outlook for Midway Games Inc. (the
"Company") based on currently available information that involve risks
and uncertainties. The Company's actual results could differ
materially from those anticipated in the forward-looking statements as
a result of these risks and uncertainties, including, without
limitation, the financial strength of the interactive entertainment
industry, dependence on new product introductions and the ability to
maintain the scheduling of such introductions, the upcoming console
platform transition and other technological changes, dependence on
major platform manufacturers and other risks more fully described
under "Item 1. Business - Risk Factors" in the Company's Annual Report
on Form 10-K for the year ended December 31, 2004, and in the more
recent filings made by the Company with the Securities and Exchange
Commission.