Advanced Marketing Services Announces Resignation of the Company's Executive Vice President, Wholesale Merchandising/Distributio

Advanced Marketing Services Announces Resignation of the
Company's Executive Vice President, Wholesale Merchandising/Distribution 


SAN DIEGO, Oct. 18  /PRNewswire-FirstCall/ -- Advanced Marketing Services, Inc.
(AMS) (NYSE:MKT), a leading global provider of customized wholesaling and
distribution services to book retailers and publishers, today announced the
resignation of Kevan M. Lyon, the Company's Executive Vice President, Wholesale
Merchandising/Distribution.

"AMS's Wholesale Merchandising and Distribution teams are among our company's
strongest parts," said Bob Bartlett, Chairman of AMS's Board of Directors. 
"The Board of Directors has every confidence that our company's Wholesale
Merchandising, Distribution, and Executive management teams will continue to
work together to grow our business and maintain our core commitment to
exceptional customer service."

"Ms. Lyon has served AMS for more than 16 years, and the Board of Directors
wishes her well in all of her future endeavors," concluded AMS Board Chairman
Bob Bartlett.

ABOUT ADVANCED MARKETING SERVICES, INC.

Headquartered in San Diego, California, Advanced Marketing Services, Inc. (AMS)
is a leading global provider of customized wholesaling, distribution and
publishing services to the book industry.  The Company has operations in the
U.S., Canada, Mexico, Singapore, the United Kingdom and Australia and employs
approximately 1,400 people worldwide.  AMS provides a full range of value-added
services that provide its retail customers with book buying advice and expert
supply chain management, including advertising and promotional support, to
ensure the success of their book programs.  The Company's proprietary Vendor
Managed Inventory (VMI) software is a unique tool that allows its book
specialists to manage efficiently and effectively the book distribution supply
chain for the benefit of its membership warehouse club customers.  Publishers
Group Worldwide (PGW), the global book distribution arm of AMS, provides
independent publishers with exclusive full service English language sales and
distribution services.

Recent public announcements about Advanced Marketing Services, Inc. are
available on both the Company's Website, http://www.advmkt.com/, and on
Business Wire, http://www.businesswire.com/.

Forward-looking statements in this public announcement are made under the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995. All
statements other than statements of historical fact are forward- looking
statements that involve risks and uncertainties.

Certain important factors could cause results to differ materially from those
anticipated by the forward-looking statements, including the results of the
independent audit of the Company's financial statements, the ongoing internal
review, and other factors discussed from time to time in reports filed by the
Company with the Securities and Exchange Commission. The Company does not
assume any duty to update forward-looking statements. Such statements are based
on information available as of the date hereof, and are made only as of the
date of this public announcement.

For further information, please contact Lisa Cohen, [phone], , for
Advanced Marketing Services, Inc. 

DATASOURCE: Advanced Marketing Services, Inc.



CONTACT:  Lisa Cohen, [phone], , for

Advanced Marketing Services, Inc.



Web site:  http://www.advmkt.com/

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