Finally! A Bra That Flexes to Fit Your Body

Maidenform Introduces New Flex-to-Fit Feature for Full-Support Bras 


NEW YORK, March 30  /PRNewswire/ -- Tired of your underwire digging into your sides?  Do you crave a bra that actually molds to your bust?  The wait is over!  Maidenform's new patent-pending Flex-to-Fit feature is the answer to all your bra desires!  The feature, available on Maidenform full-support bras, offers the full-busted woman a comfortable, custom-like fit that embraces her curves and provides sensational shape, coverage and support.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20060330/NYTH114 )

The Flex-to-Fit feature is an innovative inner cup release designed to expand and retract for the perfect amount of coverage, support and shaping where a woman needs it most.  The gusset is located in the inner portion of the cup between the wire channel and the two-way stretch foam.  Made of power mesh fabric, it adjusts to fit the shape of a woman's bust.

"All women carry differently and, in some cases, a woman's bust size can change slightly from day to day," says Norah Alberto, Maidenform's Senior Style Director.  "Our new Flex-to-Fit technology offers a great solution.  The inner cup release allows our full-support bras to adjust perfectly to a woman's body, providing exactly what women with fuller busts desire most - the perfect amount of support, shaping and coverage for her!"

Maidenform full-support bras will now also feature rigid shoulder straps in the front that graduate into stretch straps in the back for added comfort and support.  So full-figured women can say goodbye to bruised shoulders forever!

The Flex-to-Fit feature will be available on the following bras in stores in April 2006.

  * Maidenform Tailored Full-Support Bra with Lace Wing - This bra has two-
    way stretch foam cups and a lace wing section lined with mesh for smooth
    lines under clothes.  It is available in sizes 36 - 42C, D, DD in white,
    black, and hot pink.
  * Maidenform Tailored Full-Support Bra with Satin Binding - An outline of
    satin binding gives this bra a smaller, more tailored look.  It is
    available in 36 - 42C, D, DD in white, body beige, and tranquil blue.
  * Maidenform Unlined Wire Full-Support Bra - This unlined, microfiber bra
    offers two inner releases, one on the side of the cups and one in the
    center.  It is available is 36 - 42C, D, DD in white, pearl blush, and
    body beige.



These bras, like all Maidenform bras, are guaranteed to deliver the ultimate in everyday comfort, contemporary style and fabulous fit.

  Samples are available upon request.

  About Maidenform Brands, Inc.


Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage.  Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear.  During the company's 83-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women.  Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform(R), Flexees(R), Lilyette(R), Self Expressions(R), Sweet Nothings(R), Bodymates(TM), Rendezvous(R) and Subtract(R).  Maidenform products are currently distributed in 48 foreign countries and territories.

  Contact:   Lindsay Burns
             Cody Adams
             M Booth & Associates
             212-481-7000
             
             

http://www.newscom.com/cgi-bin/prnh/20060330/NYTH114

http://photoarchive.ap.org/



DATASOURCE: Maidenform Brands, Inc.



CONTACT:  Lindsay Burns, [phone], , or Cody

Adams, [phone], , both of M Booth & Associates



Web site:  http://www.maidenform.com/ 

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