We could not find any results for:
Make sure your spelling is correct or try broadening your search.
Share Name | Share Symbol | Market | Type |
---|---|---|---|
Meredith Corp | NYSE:MDP | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 59.07 | 0 | 01:00:00 |
NEW YORK, Sept. 25, 2017 /PRNewswire/ -- Meredith Corporation (NYSE:MDP) (www.meredith.com), the nation's leading media and marketing company with national brands that service 110 million American women every month and local television brands in large, fast-growing markets, today hosted its second annual BrandFront presentation. The company unveiled its 2018 slate of original cross-platform programming and video content to more than 250 key advertisers and marketers at Cedar Lake in New York City. This year's theme focused on "The Year of Doing," with three strategic content pillars – Form Good Habits, Start Something New and Fuel Your Passion – inspiring new programming across the company's iconic brands in the food, parenting, beauty, home and wellness spaces.
"Consumers and meaningful results are at the heart of everything we do at Meredith," said Jon Werther, Meredith National Media Group President. "The 'Year of Doing,' and the various cross-platform initiatives that comprise it, speaks to a major evolution in consumer mindset calling for a return to the fundamentals of happiness, a wish to regain control, and a desire to make things happen. We are harnessing the power of our brands to reshape the conversation around our audiences' passions, helping them achieve daily and dream big, while tapping into our powerful technology platforms and first-party data and insights to drive meaningful and measurable results for our clients."
Martha Stewart, Hilaria Baldwin, The Biggest Loser's Jen Widerstrom, actress Hilarie Burton and The Real Housewives of New York City's Dorinda Medley helped present the new programming along with brand leaders.
In addition to a real-time celebrity Allrecipes Allstar cook-off featuring Burton and Medley, attendees were also treated to a BrandFront exclusive virtual reality tour of Magnolia Market in Waco, Texas.
During the one-hour event, Meredith announced a new live video series partnership with Rachael Ray that will launch in 2018, showcased a new travel and fitness television show with renowned trainer Rebecca Kennedy, and unveiled results of a new accountability study for the pharmaceutical category under its highly-successful Meredith Sales Guarantee program. In addition, company content leads previewed 12 new cross-platform initiatives:
Form Good Habits
Start Something New
Feed Your Passion
Meredith's powerful slate of premium video represents television, digital series and social innovations. The company's expansive video platform features more than 115 premium series produced across Meredith brands, which have been viewed more than 1.4 billion times with an audience reach of 160 million. The company produces more than 650 Facebook Live broadcasts annually, in addition to 360° Facebook Lives and VR campaigns. New partnerships and programs announced at the 2018 BrandFront event include:
Alysia Borsa, Meredith's Chief Data and Insights Officer, spoke about the company's proprietary first-party, data and insights, which enable marketers to activate target audiences based on intent and, more importantly, to develop insights to drive client's key strategic business decisions.
"We are also excited to share the results of a new Sales Guarantee for the Pharma Category, where we saw a 22 percent increase in prescription sales" said Borsa.
The event comes on the heels of Meredith celebrating its most profitable year in the company's 116-year history. In Meredith's 2017 fiscal year, the company's National Media Group increased its total digital audience and magazine readership, extended its Millennial reach and engagement, and expanded its advertiser base across its expansive portfolio.
For additional event information, releases, bios and more please visit www.MeredithBrandFront.com.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com) has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches 110 million unduplicated women every month, including nearly 70 percent of U.S. Millennial women. Meredith is the leader in creating and distributing content across platforms in key consumer interest areas such as food, home, parenting and health through well-known brands such as Better Homes & Gardens, Allrecipes, Parents, SHAPE and The Magnolia Journal. Meredith also features robust brand licensing activities, including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is an award-winning, strategic and creative agency that provides fully integrated marketing solutions for many of the world's top brands, including The Kraft Heinz Co., Benjamin Moore, Allergan, TGIFriday's and WebMD.
Meredith's Local Media Group includes 17 television stations reaching 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith's stations produce 700 hours of local news and entertainment content each week, and operate leading local digital destinations.
View original content with multimedia:http://www.prnewswire.com/news-releases/meredith-corporation-hosts-second-annual-brandfront-presentation-unveiling-content-initiatives-and-data-innovations-that-celebrate-the-year-of-doing-300524981.html
SOURCE Meredith Corporation
Copyright 2017 PR Newswire
1 Year Meredith Chart |
1 Month Meredith Chart |
It looks like you are not logged in. Click the button below to log in and keep track of your recent history.
Support: +44 (0) 203 8794 460 | support@advfn.com
By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions