M Science Launches Digital Purchase Data for the Video Game Industry

Firm Provides Unparalleled Insight into Title-Specific Digital Purchase Activity across Platforms

M Science, the leader and pioneer in data driven research and analytics, today announced the launch of enhanced coverage of the Video Game industry with the introduction of M Science Digital Purchase Data. The company is now providing extensive domestic downloadable content (DLC), micro-transaction (MTX), full-game download, app, and in-app digital purchase data to track total bookings, paying player engagement, and average spend across console, PC, and mobile for more than 200 individual titles and multiple publishers.

“Today’s Digital Purchase Data launch is further evidence of how M Science continues to be the standard bearer in delivering unique, alpha-generating insights across a variety of industries and sectors to help clients make more informed investment decisions,” said Michael V. Marrale, M Science CEO. “Having the capacity and agility to continue to innovate in this way is what sets M Science apart.”

“Video game monetization is increasingly digital and the lifetime potential of a franchise is increasingly based on a publisher’s ability to build and monetize the long-tail of engagement that occurs with live-services,” said Corey Barrett, M Science Senior Media and Video Games Analyst. “This data provides insight into digital purchase trends that are absolutely critical for investors. I couldn’t be more excited.”

This new offering complements M Science’s Investment Research and Corporate Information Services product suite of M Analysis, M Data, and M Vision which cover over 400 companies and sub brands across U.S. Consumer, TMT, European Consumer, and Asia.

ABOUT M SCIENCE

M Science is a data-driven research and analytics firm, uncovering new insights for leading financial institutions and corporations. M Science is revolutionizing research, discovering new data sets and pioneering methodologies to provide actionable intelligence. Our research teams have decades of experience working with massive amounts of unstructured data in near real-time to discern critical insights that help clients make smarter, more informed decisions. We combine the best of finance, data and technology to create a truly unique value proposition for both financial services firms and major corporations.

M Science was founded in 2016 and was spun out to form M Science, a portfolio company of Leucadia National Corporation (NYSE:LUK).

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EdelmanEmily Rose, [e-mail]