Krispy Kreme® Doughnuts to Open in Iceland

Five shops to open over five years

Krispy Kreme Doughnuts Inc. today announced a development agreement with Hagar verslainr ehf. that will bring the sweet treat company to Iceland. The first of five Krispy Kreme shops will open in Reykjavik on Nov. 5.

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The Original Glazed doughnut is coming to Iceland. (Photo: Business Wire)

"We are excited to bring the joy that is Krispy Kreme Doughnuts to Iceland with a very knowledgeable partner,” said Dan Beem, Senior Vice President and President – International at Krispy Kreme Doughnuts. “The unique hot Original Glazed® doughnut provides an experience unlike any other, and we are thrilled to bring that experience to Iceland later this year.”

Hagar verslainr ehf. is a leading retailer in the Icelandic market with core activities in the grocery sector, which includes the popular Hagkaup stores. The new Krispy Kreme shop will be the newest feature at Hagkaup’s Flagship HyperMarket located in the Smáralind Mall.

“Krispy Kreme is a great addition to our Hagkaup stores in Iceland,” said Gunnar Ingi Sigurðsson, Hagkaup’s CEO. “We are extremely pleased to be able to offer our customers this new doughnut and coffee experience in the beginning of November.”

With the November opening, Iceland will be the 29th country in which Krispy Kreme shops are located. There are more than 1,100 Krispy Kreme shops around the world.

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,100 retail shops in 27 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

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Krispy Kreme Doughnuts Inc.Sarah Roof, Corporate Communications [e-mail]