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Share Name | Share Symbol | Market | Type |
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Keurig Dr Pepper Inc | NYSE:KDP | NYSE | Common Stock |
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0.00 | 0.00% | 28.05 | 0 | 01:00:00 |
NEW YORK, April 18, 2017 /PRNewswire/ -- Bai Brands, the makers of Bai, Bai Bubbles, Bai Supertea and Antiwater, today announced the release of its short film series, "Unbelievers," produced in partnership with Tribeca® Studios. As the official water and flavored water of the 2017 Tribeca Film Festival, Bai will premiere the first film in this series during the Festival's annual Tribeca Disruptive Innovation Awards (TDIA) on Tuesday, April 25. Tribeca Film Festival, presented by AT&T, takes place April 19-30, 2017 in New York City.
"Unbelievers" profiles individuals who embody Bai's mission to challenge the status quo and innovate with passion and purpose. The films are part of the brand's "Unbelieve" campaign, which highlights the origins of Bai and celebrates those who strive to better themselves and their communities by moving beyond the boundaries of the ordinary. The four films are produced by Tribeca Studios in association with Bai Brands with Henry Busby directing the stories on Jessamyn Stanley and Burnell Colton and Sasha Levinson directing the stories on Don McPherson of Enchroma and Steph Korey and Jen Rubio of Away. A trailer of the "Unbelievers" series can be found here: Unbelievers Trailer.
"Bai was built on the notion of 'Unbelieving,'" said Bai Founder Ben Weiss. "We unbelieved that coffeefruit couldn't be more than a byproduct, that a beverage couldn't taste good without sugar or artificial sweeteners and that a small startup couldn't disrupt a multi-billion-dollar industry. Through our partnership with Tribeca, we are proud to highlight other 'Unbelievers' who have embraced the possible over the impossible and impacted the lives of others by blazing their own trails."
"Working with Bai, as well as Henry and Sasha, Tribeca Studios was able to profile four individuals who each show what is possible if you defy conventional wisdom, and persevere in bringing to life your dream. We can't wait for people to hear their stories and be as inspired as we are by them," said Paula Weinstein, EVP of Tribeca.
The "Unbelievers" series will premiere with the story of Jessamyn Stanley, the self-proclaimed "Fat Yogi," on April 25 at the Bai-supported Tribeca Disruptive Innovation Awards, sponsored by AT&T. Bai will then release three additional stories in the following weeks. The film subjects include:
As an official Festival partner, Bai will serve its portfolio of enhanced waters, as well as signature cocktails, at all official Festival events and at the Tribeca Festival Hub at Spring Studios.
For more information on Bai, visit www.DrinkBai.com and follow Bai on Facebook (www.facebook.com/DrinkBai), Twitter (www.twitter.com/DrinkBai) and Instagram (www.instagram.com/DrinkBai).
ABOUT BAI BRANDS
Bai is an innovative beverage brand that brings great taste and better ingredients together at last. It's Bai, Bai Bubbles and Bai Supertea lines offer fresh fruit flavor and antioxidants with no artificial sweeteners and only 5 calories and 1 gram of sugar per serving. Bai also produces Antiwater, an antioxidant-infused, super-purified bottled water. The company was founded by 20-year beverage industry veteran Ben Weiss in 2009 and was acquired by Dr Pepper Snapple Group (NYSE: DPS) in January 2017. For more information, visit www.drinkbai.com.
ABOUT THE TRIBECA FILM FESTIVAL
The Tribeca Film Festival brings together visionaries across industries and diverse audiences to celebrate the power of storytelling. A platform for independent filmmaking, creative expression and immersive entertainment, Tribeca supports emerging and established voices, discovers award-winning filmmakers, curates innovative and interactive experiences, and introduces new technology and ideas through panels, premieres, exhibitions, and live performances.
Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff in 2001, following the attacks on the World Trade Center, Tribeca has evolved from an annual event to spur the economic and cultural revitalization of lower Manhattan to a gathering place for filmmakers, artists, innovators, and the global creative community. Through programs that embrace storytelling in all of its expansive forms—film, TV, online work, VR/AR, and music—TFF reimagines the cinematic experience and explores how art can unite communities. This year's festival runs April 19-30, 2017. www.tribecafilm.com #Tribeca2017
ABOUT TRIBECA STUDIOS
In continued support of Tribeca Enterprises' mission, Tribeca® Studios develops and produces original programming for leading digital networks, custom film projects in association with brand partners and digital content for emerging platforms. Tribeca Studios delivers high quality storytelling across the evolving media landscape by utilizing our network of filmmakers and established track record in film and television production.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/bai-brands-to-premiere-its-unbelievers-short-film-series-at-2017-tribeca-film-festival-300440373.html
SOURCE Bai Brands
Copyright 2017 PR Newswire
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