Jackson Hewitt Tax Service® Dare to Compare Program Saves New Clients $50 on What They Paid Competition Last Year

PARSIPPANY, N.J., March 17, 2011 /PRNewswire/ -- Jackson Hewitt Tax Service Inc., the nation's second largest individual tax preparation company, today announced Dare to Compare, a national promotional program that encourages taxpayers to try Jackson Hewitt® this tax season.  With Dare to Compare, new clients who have their taxes prepared and filed at participating Jackson Hewitt offices through the tax filing deadline date of April 18, 2011, will pay $50 less than what they paid a competitor last year for tax preparation fees.*

"For any taxpayer with a receipt that shows they paid a competitor at least $150 last year for tax preparation fees, Dare to Compare is a great reason to come into a participating Jackson Hewitt office, including more than 2,000 Walmart locations, to have their 2010 tax return prepared and filed," said Debra Dowd, senior vice president and chief marketing officer of Jackson Hewitt Tax Service Inc.  "In addition to the savings, Dare to Compare lets taxpayers know exactly what they will pay for tax preparation before coming into a Jackson Hewitt office – and they will know it is less than what they paid someone else last year. The promotion also provides taxpayers with the opportunity to experience the high-quality, professional tax preparation services offered by Jackson Hewitt, particularly when the majority of taxpayers use small independent tax preparation companies."

The benefits of having an individual tax return prepared at Jackson Hewitt include the assistance and expertise of a trained, professional tax preparer who is completely current on tax laws (there have been more than 4,000 tax law changes in the past 10 years), the use of up-to-date and accurate tax software, electronic tax return filing, a free Accuracy Guarantee with paid tax preparation (terms and conditions apply), and office availability for tax assistance throughout the year.

* Offer valid for tax preparation fees paid of $150 or more. Proof of last year's tax preparation fee required. Does not apply to amendments or extensions. Product fees excluded. Valid at participating locations only and may not be combined with any other offer. Most offices are independently owned and operated.

About Jackson Hewitt Tax Service Inc.

Based in Parsippany, N.J., Jackson Hewitt Tax Service Inc. (NYSE: JTX) is an industry leading provider of full service individual federal and state income tax preparation, with franchised and company-owned office locations throughout the United States.  Jackson Hewitt Tax Service® also offers an online tax preparation product at www.jacksonhewittonline.com.  For more information, or to locate the Jackson Hewitt® office nearest to you, visit www.jacksonhewitt.com or call 1-800-234-1040.  Jackson Hewitt can also be found on Facebook and Twitter.

Media Contacts:
Michael J. LaCosta	Melissa Connerton
Director of Public Relations	CooperKatz & Company
Jackson Hewitt	917-595-3039
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SOURCE Jackson Hewitt Tax Service Inc.

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