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JBX Jack IN The Box

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Share Name Share Symbol Market Type
Jack IN The Box NYSE:JBX NYSE Ordinary Share
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New Homestyle Chicken Fillet Debuts on Two New Products at Jack in the Box® Restaurants Primarily in the Central & Southeast...

27/10/2008 7:30pm

Business Wire


Jack IN The Box (NYSE:JBX)
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If you love the taste of crispy, home-cooked chicken, but not the hassle of making it yourself, then come on over to the nearest Jack in the Box® restaurant for the new Homestyle Chicken Fillet, a tasty and easy way to satisfy your craving for down-home flavor. Debuting today in several Jack in the Box markets, primarily in the Central and Southeastern U.S., Jack's new Homestyle Chicken Fillet with a buttery, crispy coating is offered on two new products – the Homestyle Ranch Chicken Club that features the chicken fillet on a toasted bakery-style bun with bacon, Swiss-style cheese, green leaf lettuce and sliced tomato topped with ranch sauce, and the Breakfast Homestyle Chicken Biscuit, which features a chicken fillet on a warm buttermilk biscuit. "Crispy chicken items are very appealing to consumers," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "We've had great success with our Jack's Spicy Chicken sandwich and think the home-made flavor of our new Homestyle Chicken will also be a hit with guests." Jack's new Homestyle Ranch Chicken Club and Breakfast Homestyle Chicken Biscuit are available for the suggested prices, excluding tax, of $4.29 and $2.99, respectively, at all participating Jack in the Box restaurants. Both products are served all day. Prices may vary. Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,100 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 400 restaurants in 40 states. For more information, visit www.jackinthebox.com. [Note to media: A high-resolution photo of the Homestyle Ranch Chicken Club sandwich is available at www.jackinthebox.com/pressroom.]

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