Jack in the Box® to Make First Appearance in Annual Tournament of Roses® Parade

  
    
  
  
    
      For more than 100 years, spectators have lined the streets of Pasadena, 
      Calif., on New Year's Day to "ooh" and "aah" at the fantastical floral 
      floats of the annual Tournament of Roses Parade. But this year, Jack in 
      the Box® restaurants will have parade watchers on their feet groovin' 
      and shakin' with its disco-themed float – "Jack-O-licious."
    
    
      Designed by Festival Artists Worldwide, the float – the first-ever 
      sponsored by Jack in the Box – will feature a live band, flashing lights 
      and a glittering disco ball atop giant platform shoes surrounded by more 
      than 70 booty-shaking dancers. Riding on the float will be Jack, the 
      quick-serve chain's witty spokesman and namesake, and representatives 
      from Big Brothers Big Sisters, the company's primary charitable partner, 
      including Paul Castillo, 2008 California and Orange County Big Brother 
      of the Year. Joining them will be Jack in the Box employees, franchise 
      operators and company executives.
    
    
      "Participating in the parade is an amazing honor," said Terri Funk 
      Graham, senior vice president and chief marketing officer for Jack in 
      the Box Inc. "It's a wonderful way to showcase our decade-long 
      partnership with Big Brothers Big Sisters, which provides valuable 
      mentoring relationships to children."
    
    
      About Big Brothers Big Sisters
    
    
      Big Brothers Big Sisters helps vulnerable children beat the odds. The 
      movement relies on donations to help recruit volunteers and reach more 
      children. Funding is used to conduct background checks on volunteers to 
      ensure child safety; and provide ongoing support for children, families 
      and volunteers to build and sustain long-lasting relationships. The 
      service is proven to reduce children’s risk of skipping school, behaving 
      violently, using drugs and alcohol, and falling victim to other negative 
      cycles. Big Brothers Big Sisters is relevant and there is an urgent 
      demand for what the organization achieves. Headquartered in Philadelphia 
      and with nearly 400 agencies across the country, Big Brothers Big 
      Sisters serves more than a quarter million children. Learn how you can 
      join the movement to change how children grow up in America by going to BigBrothersBigSisters.org.
    
    
      About Jack in the Box
    
    
      Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant 
      company that operates and franchises Jack in the Box® restaurants, one 
      of the nation’s largest hamburger chains, with more than 2,100 
      restaurants in 18 states. Additionally, through a wholly owned 
      subsidiary the company operates and franchises Qdoba Mexican Grill®, a 
      leader in fast-casual dining, with more than 450 restaurants in 41 
      states and the District of Columbia. For more information, visit www.jackinthebox.com. 
      For more information about Jack's Rose Parade float, visit http://www.tournamentofroses.com/media/mediaGuideFloat.asp?id=574.