Jack "Spins Out" New Antenna Ball to Help Bigs & Littles

  
    
  
  
    
      For more than a decade, antenna balls bearing the likeness of Jack, the 
      witty spokesman for Jack in the Box® 
      restaurants, have casually cruised atop car antennas from coast to 
      coast. But on Monday, Oct. 27, Jack in the Box is rolling out a 
      brand-new breed of antenna balls and this time they're on a mission – 
      raising funds and awareness for Big Brothers Big Sisters, an 
      evidence-based organization that changes how children grow up in America.
    
    
      The new antenna ball, dubbed "Beanie Jack," features a classic 
      Jack-style antenna ball wearing a multi-colored beanie cap topped with a 
      propeller. Beanie Jack will be sold for $1, excluding tax, at all 
      participating Jack in the Box restaurants, while supplies last. Seventy 
      percent of Beanie Jack sales will go to Big Brothers Big Sisters, the 
      primary charitable partner of The Jack in the Box Foundation for the 
      past 10 years.
    
    
      Jack in the Box will also be promoting its Big Brothers Big Sisters 
      partnership at the 2009 Tournament of Roses® 
      Parade in Pasadena, Calif., where the company will enter its first-ever 
      float. Additionally, Jack in the Box guests will have the opportunity to 
      enter a sweepstakes online to win a football- package trip to Pasadena. 
      The sweepstakes, which runs from Oct. 27 – 
      Dec. 14, includes four tickets to the Jan. 1, 2009 bowl game, four 
      airline tickets to Los Angeles, a hotel room for four nights, and a Jack 
      Cash® card for $250.
    
    
      "We've been proud charitable partners with Big Brothers Big Sisters for 
      more than a decade and we're very excited about the opportunity to 
      promote this worthwhile organization through the Beanie Jack fundraiser 
      and the Tournament of Roses Parade float," said Terri Funk Graham, 
      senior vice president and chief marketing officer for Jack in the Box 
      Inc. and a member of The Jack in the Box Foundation board of directors. 
      "They're wonderful ways to celebrate our partnership and the amazing 
      work of Big Brothers Big Sisters."
    
    
      About Big Brothers Big Sisters
    
    
      Big Brothers Big Sisters helps vulnerable children break negative odds. 
      The movement relies on donations to help recruit volunteers and reach 
      more children. Funding is used to conduct background checks on 
      volunteers to ensure child safety; and provide ongoing support for 
      children, families and volunteers to build and sustain long-lasting 
      relationships. The service is proven to reduce children’s 
      risk of skipping school, behaving violently, using drugs and alcohol, 
      and falling victim to other negative cycles. Big Brothers Big Sisters is 
      relevant and there is an urgent demand for what the organization 
      achieves. Headquartered in Philadelphia and with nearly 400 agencies 
      across the country, Big Brothers Big Sisters serves more than a quarter 
      million children. Learn how you can join the movement to change how 
      children grow up in America by going to BigBrothersBigSisters.org.
    
    
      About The Jack in the Box Foundation
    
    
      Created in 1998, The Jack in the Box Foundation is a 501 (c) (3) 
      nonprofit organization funded by donations from Jack in the Box Inc. 
      (NYSE:JBX), its employees, franchisees and vendors. The Foundation 
      focuses the company’s charitable giving in 
      order to make a greater impact in Jack in the Box® 
      restaurant communities. The Foundation has contributed 
      approximately $4 million in financial and in-kind support to Big 
      Brothers Big Sisters, its primary charitable partner since 1998. Jack in 
      the Box restaurants is one of the nation’s 
      largest hamburger chains, with more than 2,100 restaurants in 18 states. 
      For more information, visit www.jackinthebox.com