ISE Launches ISEE Select(TM)

  
    
  
  
    
      The International Securities Exchange (NYSE: ISE) today announced the 
      launch of ISEE Select™, its customized 
      sentiment data offering. Through an intuitive browser application, ISEE 
      Select enables subscribers to identify investor sentiment for individual 
      securities or select industry sectors based on a unique calculation 
      methodology that uses proprietary ISE opening customer trade data.
    
    
      “ISEE Select provides investors with key 
      metrics that will complement their existing strategies for investment 
      research and analysis,” said David Krell, ISE’s 
      President and Chief Executive Officer. Krell continued, “As 
      an exchange, ISE collects vast quantities of data, and the objective of 
      our ongoing Information and Market Data Initiative is to create 
      innovative products using this data so that investors can access 
      critical resources to trade smarter.”
    
    
      ISEE Select is an enhancement of the highly-regarded ISEE Sentiment 
      Index, through which ISE has provided an aggregate view of market 
      direction based on the trading activity of options investors since 2003. 
      Michael Schwartz, Chief Options Strategist at Oppenheimer and Co., said, “It 
      is important for options and stock traders alike to know the sentiment 
      values for the securities they trade. Sentiment values derived from the 
      options market can provide a valuable indicator of the future direction 
      of the underlying stock.”
    
    
      Through an intuitive browser application, ISEE Select enables retail and 
      institutional subscribers to evaluate the market outlook for individual 
      securities or select industry sectors by scanning the market for extreme 
      sentiment values among ISE traded listings. For example, if an investor 
      wants to determine the securities with the highest sentiment values in 
      the homebuilding sector, the ISEE Select scanning tool will survey the 
      homebuilding companies traded on ISE and return a list of the three 
      securities with the highest ISEE Select values. This information can 
      assist investors with portfolio evaluation and trading strategy. ISEE 
      Select also offers a query tool that allows users to look up the 
      sentiment value for specific securities.
    
    
      Unlike the traditional put/call ratio, the ISEE Select sentiment 
      calculation includes only opening long ISE customer transactions. The 
      result is that ISEE Select’s sentiment index 
      calculation may provide a more accurate reflection of true investor 
      sentiment since trading activity by market makers and proprietary desks 
      can often skew a sentiment value.
    
    
      ISEE Select is available on a subscription basis through the ISE website 
      for a low monthly fee. In an effort to offer this customized investment 
      indicator and analysis tool to a broad spectrum of the investment 
      community, ISE has also created a marketing alliance program. Inaugural 
      ISEE Select marketing alliance partners include Interactive Brokers LLC, 
      optionsXpress, Inc., and CyberTrader Inc., the direct access subsidiary 
      of The Charles Schwab Corp. Alliance partners will provide a special 
      promotional code to their clients so they will receive a discounted 
      subscription fee when signing up for ISEE Select.
    
    
      ISE will host a webinar on October 23, 2006 at 4:30 pm and at 7:00 pm to 
      provide potential subscribers with an overview of the product. An 
      archive of the webinar will also be made available on the ISE website.
    
    
      To sign-up for the webinar and a free trial of ISEE Select, or for more 
      information on the marketing alliance, please visit www.iseoptions.com/isee.
    
    
      ISE Background
    
    
      The International Securities Exchange, LLC (ISE) is a wholly-owned 
      subsidiary of International Securities Exchange Holdings, Inc. (ISE 
      Holdings). ISE operates an innovative securities market, founded on the 
      principle that technology and competition create better, more efficient 
      markets for investors. ISE is the largest equity options exchange and is 
      among the leading options exchanges in the world. ISE developed a unique 
      market structure for advanced screen-based trading systems and in May 
      2000 launched the first fully electronic US options exchange. The ISE 
      Stock Exchange launched in September 2006 with strategic partners and 
      offers an innovative MidPoint Match platform, which will be followed by 
      a fully integrated displayed Best Bid Offer market in the fourth 
      quarter. ISE Holdings is also a majority owner of Longitude LLC, which 
      operates an innovative platform for events markets trading. 
      Additionally, ISE offers enhanced market data products for sophisticated 
      investors.
    
    
      ISE continually enhances its trading systems and develops new products, 
      including index options and market data, to provide investors with the 
      best marketplace and investment tools to trade smarter. For more 
      information about ISE, its options products and its technology, visit www.iseoptions.com, 
      for more information about the ISE Stock Exchange, visit www.isestock.com 
      and for more information about Longitude, visit www.longitude.com.
    
  
The International Securities Exchange (NYSE: ISE) today announced
the launch of ISEE Select(TM), its customized sentiment data offering.
Through an intuitive browser application, ISEE Select enables
subscribers to identify investor sentiment for individual securities
or select industry sectors based on a unique calculation methodology
that uses proprietary ISE opening customer trade data.

   "ISEE Select provides investors with key metrics that will
complement their existing strategies for investment research and
analysis," said David Krell, ISE's President and Chief Executive
Officer. Krell continued, "As an exchange, ISE collects vast
quantities of data, and the objective of our ongoing Information and
Market Data Initiative is to create innovative products using this
data so that investors can access critical resources to trade
smarter."

   ISEE Select is an enhancement of the highly-regarded ISEE
Sentiment Index, through which ISE has provided an aggregate view of
market direction based on the trading activity of options investors
since 2003. Michael Schwartz, Chief Options Strategist at Oppenheimer
and Co., said, "It is important for options and stock traders alike to
know the sentiment values for the securities they trade. Sentiment
values derived from the options market can provide a valuable
indicator of the future direction of the underlying stock."

   Through an intuitive browser application, ISEE Select enables
retail and institutional subscribers to evaluate the market outlook
for individual securities or select industry sectors by scanning the
market for extreme sentiment values among ISE traded listings. For
example, if an investor wants to determine the securities with the
highest sentiment values in the homebuilding sector, the ISEE Select
scanning tool will survey the homebuilding companies traded on ISE and
return a list of the three securities with the highest ISEE Select
values. This information can assist investors with portfolio
evaluation and trading strategy. ISEE Select also offers a query tool
that allows users to look up the sentiment value for specific
securities.

   Unlike the traditional put/call ratio, the ISEE Select sentiment
calculation includes only opening long ISE customer transactions. The
result is that ISEE Select's sentiment index calculation may provide a
more accurate reflection of true investor sentiment since trading
activity by market makers and proprietary desks can often skew a
sentiment value.

   ISEE Select is available on a subscription basis through the ISE
website for a low monthly fee. In an effort to offer this customized
investment indicator and analysis tool to a broad spectrum of the
investment community, ISE has also created a marketing alliance
program. Inaugural ISEE Select marketing alliance partners include
Interactive Brokers LLC, optionsXpress, Inc., and CyberTrader Inc.,
the direct access subsidiary of The Charles Schwab Corp. Alliance
partners will provide a special promotional code to their clients so
they will receive a discounted subscription fee when signing up for
ISEE Select.

   ISE will host a webinar on October 23, 2006 at 4:30 pm and at 7:00
pm to provide potential subscribers with an overview of the product.
An archive of the webinar will also be made available on the ISE
website.

   To sign-up for the webinar and a free trial of ISEE Select, or for
more information on the marketing alliance, please visit
www.iseoptions.com/isee.

   ISE Background

   The International Securities Exchange, LLC (ISE) is a wholly-owned
subsidiary of International Securities Exchange Holdings, Inc. (ISE
Holdings). ISE operates an innovative securities market, founded on
the principle that technology and competition create better, more
efficient markets for investors. ISE is the largest equity options
exchange and is among the leading options exchanges in the world. ISE
developed a unique market structure for advanced screen-based trading
systems and in May 2000 launched the first fully electronic US options
exchange. The ISE Stock Exchange launched in September 2006 with
strategic partners and offers an innovative MidPoint Match platform,
which will be followed by a fully integrated displayed Best Bid Offer
market in the fourth quarter. ISE Holdings is also a majority owner of
Longitude LLC, which operates an innovative platform for events
markets trading. Additionally, ISE offers enhanced market data
products for sophisticated investors.

   ISE continually enhances its trading systems and develops new
products, including index options and market data, to provide
investors with the best marketplace and investment tools to trade
smarter. For more information about ISE, its options products and its
technology, visit www.iseoptions.com, for more information about the
ISE Stock Exchange, visit www.isestock.com and for more information
about Longitude, visit www.longitude.com.