Heartland Payment Systems, Inc. Announces Initial Public Offering

PRINCETON, N.J., Aug. 11  /PRNewswire/ -- Heartland Payment Systems, Inc. (NYSE:HPY) announced today the initial public offering of 6,750,000 shares of its common stock, 2,622,046 of which are being sold by Heartland and 4,127,954 of which are being sold by certain selling stockholders of Heartland, at a price of $18.00 per share.  Heartland and the selling stockholders have also granted the underwriters a 30-day option to purchase up to 136,500 additional shares from Heartland and 876,000 additional shares from the selling stockholders to cover over-allotments, if any.

The offering is being made through an underwriting syndicate led by Citigroup Global Markets Inc. as the sole bookrunning manager of the offering with Credit Suisse First Boston LLC, as lead manager, Robert W. Baird & Co. Incorporated, William Blair & Company, L.L.C., KeyBanc Capital Markets, a division of McDonald Investments Inc. and SunTrust Capital Markets, Inc., acting as co-managers.

When available, interested persons may obtain copies of the final prospectus relating to the offering from Citigroup, [Brooklyn Army Terminal, 140 58th Street, 8th Floor, Brooklyn, New York 11220 (tel: [phone])].

A registration statement relating to this offering was filed with and declared effective by the Securities and Exchange Commission.  The offering is being made solely by means of a prospectus.  This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Heartland:

Heartland Payment Systems, Inc. (http://www.heartlandpaymentsystems.com/) provides bank card-based payment processing services to small- and medium- sized merchants in the United States and, according to The Nilson Report, in 2004 was the seventh largest card acquirer in the United States ranked by purchase volume, which consists of both credit and debit Visa and MasterCard transactions.  Heartland facilitates the exchange of information and funds between merchants and cardholders' financial institutions, providing end-to- end electronic payment processing services to merchants, including merchant setup and training, transaction authorization and electronic draft capture, clearing and settlement, merchant accounting, merchant assistance and support and risk management.  Heartland also provides additional services to its merchants, such as gift and loyalty programs, paper check authorization and payroll processing, and Heartland sells and rents point-of-sale devices and supplies.

   CONTACT:

   Joseph Crivelli / Joseph Hassett / Paul Johnson
   Gregory FCA Communications
   Phone: [phone]
   Email: 

DATASOURCE: Heartland Payment Systems, Inc.



CONTACT:  Joseph Crivelli, Joseph Hassett, or Paul Johnson, all of

Gregory FCA Communications, [phone], Email:

, for Heartland Payment Systems, Inc.



Web site:  http://www.heartlandpaymentsystems.com/ 

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