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Share Name | Share Symbol | Market | Type |
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Hilton Worldwide Holdings Inc. | NYSE:HLT.WI | NYSE | Common Stock |
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New initiative shines spotlight on the industry’s heroes; shares inspiring stories and advice
Think back to events you’ve attended, from big conventions to weddings to company off-sites and sales incentive trips. While you were blissfully enjoying the occasion, dedicated professionals were carefully planning, making decisions and thwarting crises behind the scenes. These meeting, event and travel professionals lead fast-paced, pressure-filled jobs managing logistics, instilling creativity and fostering attendee engagement. But these industry heroes – 100,000-plus in the U.S. alone – don’t always get the credit they deserve.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161019005500/en/
Hilton unveils Museum of Wow in Las Vegas on Oct. 18, 2016 to celebrate the launch of WowMakers, an initiative to celebrate meeting, event and travel professionals. (Denise Truscello /Getty Images for Hilton)
To recognize and celebrate these incredible individuals, Hilton (NYSE:HLT) today launched WowMakers, its largest-ever B2B marketing initiative. WowMakers, a fresh designation Hilton coined for meeting, event and travel professionals, will serve as Hilton’s key communications platform through which it engages with customers. As part of WowMakers, Hilton will roll out a multitude of tools and resources over the next several months to support and inspire meeting, event and travel professionals to truly “Wow” their attendees and clients.
“Meeting professionals are the backbone of the hospitality, meetings and events industries, and Hilton wants to help recognize them as the WowMakers they truly are,” said Andrew Flack, vice president, Marketing & eCommerce Americas at Hilton. “Experience is the most important aspect of a meeting and the WowMakers turn bold ideas into breathtaking realities.”
Hilton ushered in the initiative by introducing the first set of WowMakers’ stories in a “Museum of Wow” at its annual customer event during IMEX in Las Vegas last evening. The Museum showcased stories of meeting, event and travel professionals who have gone above and beyond to create “Wow” moments through an engaging audio-visual display of artifacts. These WowMakers stories include:
“I plan roughly 20 meetings a year for groups between 15 and 500 and no two events are the same,” said Joe Landers, manager of sales promotions, Shelter Insurance. “I like to know that what I do has an effect on our people as well as the company’s objectives and having a partner like Hilton that is committed to creating outstanding events helps me do that.”
In addition to the Museum of Wow, Hilton will bring the WowMakers initiative to life in a variety of ways:
Stay tuned to Meetings.Hilton.com and follow our social media channels for new WowMakers stories, along with innovative resources and solutions for its customers under the “WowMakers” banner. The website also has more information on the WowMakers initiative and specific Meet with Purpose information can be found at http://meetings.hilton.com/meet-with-purpose/.For information on how meeting professionals can earn rewards for their “Wow” events through the Hilton HHonors Event Planner Bonus Program, visit HHonors.com.
About HiltonHilton (NYSE:HLT) is a leading global hospitality company, comprising more than 4,700 managed, franchised, owned and leased hotels and timeshare properties with over 775,000 rooms in 104 countries and territories. For 97 years, Hilton has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161019005500/en/
Brittany Feinson(703) 883 5212Hiltonbrittany.feinson@hilton.comnews.hiltonworldwide.comorStephen SnartEdelman on Behalf of Hilton(312) 552 1196stephen.snart@edelman.com
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