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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Hanesbrands Inc | NYSE:HBI | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.03 | 0.68% | 4.47 | 4.55 | 4.43 | 4.49 | 4,445,106 | 01:00:00 |
Embracing Diversity and Individual Achievement
Today, Hanes launches “Model Citizen,” a campaign that challenges the men’s underwear status quo by showing real guys, with real bodies, and pushes back on the flashy “flexes” that flood the Instagram feeds of young people today. Rather than highlighting guys who have washboard abs or flashy material markers of success, the Hanes Model Citizens are men who have carved their own paths, built careers rooted in entrepreneurship and are driven by a desire to make a positive impact in their industries and communities. Hanes’ Model Citizens hail from across the country:
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200107005823/en/
Chaz Langley (Photo: Business Wire)
“We are thrilled to take the opportunity to push the meaning of ‘model’,” said Sidney Falken, chief branding officer, HanesBrands. “With the Model Citizen program, we are highlighting men who are chasing their dreams and living their lives on their own terms – not spending every day at the gym building the perfect body.”
The Model Citizens were photographed in Denver, Austin and New York over the summer of 2019, the program will live through mid-2020. All of the products featured are available on Hanes.com, and the program has a landing pages at www.hanesmodelcitizens.com with more detail on each of the participants.
While Hanes longstanding mission has been to Make the World a More Comfortable Place, the Model Citizen campaign showcases how young men across the country are sharing in this mission with us. By following your passion, focusing on what truly matters and living with the intent to raise up the people and community around you, everyone can become a Model Citizen – which is so much more than just an underwear model.
Hanes
Hanes, America's No. 1 apparel brand owned by HanesBrands (NYSE:HBI), is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20200107005823/en/
Jamie Wallis, Hanes336-519-4758jamie.wallis@hanes.com
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