Snickers Wins First USA TODAY Ad Meter Title

MCLEAN, Va., Feb. 8  /PRNewswire/ -- Snickers grabbed the top spot in USA TODAY's Super Bowl Ad Meter for the first time. The Snickers ad featuring Betty White and Abe Vigoda in a casual football game was the most popular, according to USA TODAY's Ad Meter.  Volunteers gave the ad a score of 8.68 (on a scale of 0 to 10).

Go to admeter.usatoday.com to see full USA TODAY Super Bowl Ad Meter results, watch all the Super Bowl ads, rate the ads yourself and see what others think. Complete results are also available in today's editions of USA TODAY.

  The top five ads and final ratings are:

  1. Mars Snickers - Betty White and Abe Vigoda in casual football game -
     8.68
  2. Frito-Lay Doritos - Dog with bark collar rules - 8.27
  3. Anheuser-Busch Bud Light - Man builds a house out of beer cans - 7.91
  4. Anheuser-Bush - Clydesdale's friend - 7.82
  5. Coca-Cola - Sleepwalker going through rough terrain gets cold Coke -
     7.36




USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers' opinions about TV's most expensive commercials. This year Ad Meter was held in McLean, Va. and San Diego, Calif. 246 volunteers charted their second-by-second reactions to national Super Bowl commercials using hand-held meters to register how much they liked or disliked an ad. A computer averaged the scores continuously.

  Previous Ad Meter winners:

  2009 - Frito-Lay Doritos: Crystal ball sees free Doritos - 8.46
  2008 - Anheuser-Busch: Dalmatian trains Clydesdale to make beer
         wagon team - 8.73
  2007 - Anheuser-Busch: Crabs worship a cooler of Budweiser on the
         beach - 8.56
  2006 - Anheuser-Busch: Secret refrigerator stocked with Bud Light -
         8.39
  2005 - Anheuser-Busch: Pilot jumps out of airplane for Bud Light -
         8.65
  2004 - Anheuser-Busch: Owners demonstrate how their dogs fetch Bud
         Light - 9.04
  2003 - Anheuser-Busch: Replay - 8.99
  2002 - Anheuser-Busch: Satin Sheets - 9.11
  2001 - Anheuser-Busch: Cedric's dream date - 8.63
  2000 - Anheuser-Busch: Rex the Dog recalls his worst day - 8.09
  1999 - Anheuser-Busch: Separated at Birth - 8.01
  1998 - Pepsi: Flying Geese - 9.08
  1997 - Pepsi: Dancing bears - 8.22
  1996 - Pepsi: On security camera, Coke driver nabs Pepsi - 9.42
  1995 - Pepsi: Boy gets sucked into bottle - 9.66
  1994 - Pepsi: Chimp escapes lab, hits the beach - 9.34
  1993 - McDonald's: Jordan and Bird shoot hoops - 9.00
  1992 - Nike: Bugs Bunny and Michael Jordan team - 8.51
  1991 - Diet Pepsi: Ray Charles' new jingle catches on - 8.52
  1990 - Nike: Famous announcers call imaginary game - 8.17
  1989 - American Express: Dana Carvey and Jon Lovitz travel to the
         Super Bowl - 7.52.



USA TODAY was founded in 1982 with a mission to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its flagship newspaper and popular Web site, USA TODAY engages the national conversation and connects readers online through social media applications. USA TODAY, the nation's number one newspaper in print circulation with a total average daily print circulation of nearly 1.9 million, and USATODAY.com, an award-winning newspaper Web site which launched in 1995, reach a combined 6.1 million readers daily. The USA TODAY news and information brand also includes: USA TODAY Education, USA TODAY LIVE, USA TODAY Mobile, and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE:GCI). 

DATASOURCE: USA TODAY



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