Freescale to Showcase Industrial, Automotive and Consumer Innovations at electronica 2006Freescale's sand rail-inspired concept

  
    
  
  
    
      Freescale Semiconductor (NYSE:FSL) (NYSE:FSL.B) will demonstrate a broad 
      array of technology innovations and system-level solutions at 
      electronica 2006 in Munich, Germany, Nov. 14-17. Freescale executives 
      and technical experts will participate in several panels and 
      presentations, including the CEO Roundtable. The company will have more 
      than 20 hands-on demonstrations at its booth (Hall A6, Booth 107) 
      highlighting microcontroller, analog, sensor and RF solutions.
    
    
      "Freescale technology enables many of the most innovative embedded 
      applications in the world, from advanced automotive safety systems to 
      low-power machine-to-machine networks,” said 
      Denis Griot, Freescale’s senior vice president 
      and general manager of Europe, Middle East and Africa. “We 
      provide the semiconductor solutions and system-level platforms to help 
      our customers design smarter, more connected products.”
    
    
      Executive presence
    
    
      Freescale executives presenting at electronica 2006 will provide their 
      insights into emerging trends in the electronics and automotive 
      industries.
    
    
      Michel Mayer, chairman and CEO of 
      Freescale, will participate in the CEO Roundtable on Tuesday, Nov. 14, 
      11 a.m.–12:30 p.m. in Hall A2. The theme is “Driving 
      Forces for Innovations in the Electronic Industry.”
    
    
      Paul Grimme, senior vice president 
      and general manager of Freescale’s 
      Transportation and Standard Products Group, will speak at the 
      electronica Automotive Conference at 1:30 p.m. on Monday, Nov. 13 in the 
      International Congress Centre. His theme is “On 
      the Road to Autonomous Safety.”
    
    
      Technical presentations
    
    
      Freescale experts will give in-depth technical presentations on a 
      variety of topics ranging from embedded networking to MEMS.
    
    
      
        
          
            Solutions for an IEEE 
            802.15.4/ZigBee-to-Ethernet GatewayWednesday, Nov. 
            15, 12:30 p.m.-1 p.m.International Congress CentreDr. 
            Gerald Kupris, Freescale and Michael Binhack, senTec
          
        
      
      
        
           
        
      
      
        
          
            Improved Scalable Power Management 
            Solutions for Wireless Mobile DevicesThursday, Nov. 
            16, 12:30 p.m.-1 p.m.International Congress CentreBoris 
            Bobrov, Freescale
          
        
      
      
        
           
        
      
      
        
          
            Embedded Microcontrollers with Two 
            CPUs on a ChipSession 3 "Embedded Hardware I"Tuesday, 
            Nov. 14, 10:30 a.m.-11 a.m.International Congress CentreWilfried 
            Gaiser, Freescale
          
        
      
      
        
           
        
      
      
        
          
            Microcontrollers Beyond 100MHz -- 
            Challenges and Examples MPC5500 FamilySession 4 "Embedded 
            Hardware II"Thursday, Nov. 16, 2:30 p.m.-3 p.m.International 
            Congress CentreJosef Fuchs, Freescale
          
        
      
      
        
           
        
      
      
        
          
            Single Chip Ethernet Solution for 
            Industrial and Consumer ApplicationsSession 7 "Embedded 
            Networking"Thursday, Nov. 16, 2:30 p.m.-3 p.m.International 
            Congress CentreDr. Gerald Kupris, Freescale
          
        
      
      
        
           
        
      
      
        
          
            Inertial MEMS on the MoveThursday, 
            Nov. 16, 12 p.m.World of MEMS pavilionDemetre 
            Kondylis, Freescale
          
        
      
    
    
      Demonstrations
    
    
      More than 20 engaging and informative demonstrations showcasing a 
      variety of Freescale products, technologies and applications will be on 
      display in Freescale’s booth. Selected demos 
      include:
    
    
      Concept car: The latest innovations in body electronics, safety 
      systems, powertrain management, telematics and infotainment will be on 
      exhibit. Highlights of this concept car demo include a body controller 
      with the local interconnect network (LIN) protocol controlling the 
      lighting and HVAC systems, a 3D-navigation system, and a roll-over 
      prevention system.
    
    
      PowerQUICC™ II Pro communications 
      processors: PowerQUICC technology from Freescale supports real-time 
      Ethernet, as well as the IEEE 1588 protocol – 
      a clock synchronization standard for industrial markets that enables 
      simpler, more accurate and less expensive networked equipment.
    
    
      Power Architecture™ technology for 
      industrial: Gain hands-on experience in deploying Power Architecture™ 
      technology for industrial markets with a cost-effective evaluation 
      platform that includes a gigabit Ethernet port, a high-speed Universal 
      Serial Bus (USB) port, serial channels and a PCI slot.
    
    
      Infotainment connectivity: Freescale’s 
      automotive infotainment and multimedia solutions support multiple music 
      formats and sources, including an innovative graphical interface with 
      touchscreen that puts the user in control. Live demos will be available 
      of an automotive media gateway conducting a streaming audio transfer 
      from MOST to Ethernet.
    
    
      Power-over-Ethernet solution: This demo illustrates how to Power 
      networked devices – such as wireless access 
      points, IP phones and cameras, laptop computers, kiosk terminals, 
      security video cameras, MP3 players and PDA chargers – 
      over Ethernet cable, designed around Freescale’s 
      newly launched, IEEE® 802.3af-compliant 
      MCZ34670 PoE chip.
    
    
      Proximity sensing solution: Freescale’s 
      non-contact proximity sensors provide cost-effective solutions for 
      automotive electronics and industrial control manufacturers who are 
      designing systems that detect objects without direct contact. The 
      technology is ideal for liquid detection, intelligent airbag systems and 
      human machine interface (HMI) dashboards.
    
    
      Point-of-sale reference design: Develop a human-machine interface 
      for industrial applications based on Freescale’s 
      32-bit ColdFire™ embedded processor and 8-bit 
      microcontrollers. The point-of-sale system runs the µCLinux™ 
      OS and NanoX open-source graphical display software.
    
    
      8-bit microcontroller solution: Freescale’s 
      ultra-low-end RS08KA2 MCU drives capacitive touch sensors measuring 
      inputs for such applications as electronic piano keyboards and dimmable 
      lighting systems.
    
    
      LED lighting control: Freescale’s 
      ZSTAR wireless sensing triple-axis reference board enables remote 
      control of LED lighting for home and industrial automation. The ZigBee 
      technology-compatible solution uses Freescale’s 
      award-winning low-g, 3-axis accelerometers.
    
    
      ZigBee home automation: ZigBee low-power, short-range wireless 
      technology is ideal for controlling home lighting, security and 
      entertainment networks.
    
    
      About Freescale Semiconductor
    
    
      Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) is a global leader 
      in the design and manufacture of embedded semiconductors for the 
      automotive, consumer, industrial, networking and wireless markets. 
      Freescale became a publicly traded company in July 2004. The company is 
      based in Austin, Texas, and has design, research and development, 
      manufacturing or sales operations in more than 30 countries. Freescale, 
      a member of the S&P 500®, is one of the 
      world's largest semiconductor companies with 2005 sales of $5.8 billion 
      (USD). www.freescale.com
    
    
      Freescale™ and the Freescale logo are 
      trademarks of Freescale Semiconductor, Inc. All other product or service 
      names are the property of their respective owners. (C) Freescale 
      Semiconductor, Inc. 2006.
    
    
    
    
      NOTE TO EDITORS: In 
      the "Point-of-sale reference design:" paragraph 
      above, the micro symbol at the beginning of "µCLinux™ 
      OS" was replaced with a "u" for transmission 
      purposes only.
    
  
Freescale Semiconductor (NYSE:FSL) (NYSE:FSL.B) will demonstrate a
broad array of technology innovations and system-level solutions at
electronica 2006 in Munich, Germany, Nov. 14-17. Freescale executives
and technical experts will participate in several panels and
presentations, including the CEO Roundtable. The company will have
more than 20 hands-on demonstrations at its booth (Hall A6, Booth 107)
highlighting microcontroller, analog, sensor and RF solutions.

   "Freescale technology enables many of the most innovative embedded
applications in the world, from advanced automotive safety systems to
low-power machine-to-machine networks," said Denis Griot, Freescale's
senior vice president and general manager of Europe, Middle East and
Africa. "We provide the semiconductor solutions and system-level
platforms to help our customers design smarter, more connected
products."

   Executive presence

   Freescale executives presenting at electronica 2006 will provide
their insights into emerging trends in the electronics and automotive
industries.

   Michel Mayer, chairman and CEO of Freescale, will participate in
the CEO Roundtable on Tuesday, Nov. 14, 11 a.m.-12:30 p.m. in Hall A2.
The theme is "Driving Forces for Innovations in the Electronic
Industry."

   Paul Grimme, senior vice president and general manager of
Freescale's Transportation and Standard Products Group, will speak at
the electronica Automotive Conference at 1:30 p.m. on Monday, Nov. 13
in the International Congress Centre. His theme is "On the Road to
Autonomous Safety."

   Technical presentations

   Freescale experts will give in-depth technical presentations on a
variety of topics ranging from embedded networking to MEMS.

-0-
*T
Solutions for an IEEE 802.15.4/ZigBee-to-Ethernet Gateway
Wednesday, Nov. 15, 12:30 p.m.-1 p.m.
International Congress Centre
Dr. Gerald Kupris, Freescale and Michael Binhack, senTec
----------------------------------------------------------------------

Improved Scalable Power Management Solutions for Wireless Mobile
 Devices
Thursday, Nov. 16, 12:30 p.m.-1 p.m.
International Congress Centre
Boris Bobrov, Freescale
----------------------------------------------------------------------

Embedded Microcontrollers with Two CPUs on a Chip
Session 3 "Embedded Hardware I"
Tuesday, Nov. 14, 10:30 a.m.-11 a.m.
International Congress Centre
Wilfried Gaiser, Freescale
----------------------------------------------------------------------

Microcontrollers Beyond 100MHz -- Challenges and Examples MPC5500
 Family
Session 4 "Embedded Hardware II"
Thursday, Nov. 16, 2:30 p.m.-3 p.m.
International Congress Centre
Josef Fuchs, Freescale
----------------------------------------------------------------------

Single Chip Ethernet Solution for Industrial and Consumer Applications
Session 7 "Embedded Networking"
Thursday, Nov. 16, 2:30 p.m.-3 p.m.
International Congress Centre
Dr. Gerald Kupris, Freescale
----------------------------------------------------------------------

Inertial MEMS on the Move
Thursday, Nov. 16, 12 p.m.
World of MEMS pavilion
Demetre Kondylis, Freescale
----------------------------------------------------------------------
*T

   Demonstrations

   More than 20 engaging and informative demonstrations showcasing a
variety of Freescale products, technologies and applications will be
on display in Freescale's booth. Selected demos include:

   Concept car: The latest innovations in body electronics, safety
systems, powertrain management, telematics and infotainment will be on
exhibit. Highlights of this concept car demo include a body controller
with the local interconnect network (LIN) protocol controlling the
lighting and HVAC systems, a 3D-navigation system, and a roll-over
prevention system.

   PowerQUICC(TM) II Pro communications processors: PowerQUICC
technology from Freescale supports real-time Ethernet, as well as the
IEEE 1588 protocol - a clock synchronization standard for industrial
markets that enables simpler, more accurate and less expensive
networked equipment.

   Power Architecture(TM) technology for industrial: Gain hands-on
experience in deploying Power Architecture(TM) technology for
industrial markets with a cost-effective evaluation platform that
includes a gigabit Ethernet port, a high-speed Universal Serial Bus
(USB) port, serial channels and a PCI slot.

   Infotainment connectivity: Freescale's automotive infotainment and
multimedia solutions support multiple music formats and sources,
including an innovative graphical interface with touchscreen that puts
the user in control. Live demos will be available of an automotive
media gateway conducting a streaming audio transfer from MOST to
Ethernet.

   Power-over-Ethernet solution: This demo illustrates how to Power
networked devices - such as wireless access points, IP phones and
cameras, laptop computers, kiosk terminals, security video cameras,
MP3 players and PDA chargers - over Ethernet cable, designed around
Freescale's newly launched, IEEE(R) 802.3af-compliant MCZ34670 PoE
chip.

   Proximity sensing solution: Freescale's non-contact proximity
sensors provide cost-effective solutions for automotive electronics
and industrial control manufacturers who are designing systems that
detect objects without direct contact. The technology is ideal for
liquid detection, intelligent airbag systems and human machine
interface (HMI) dashboards.

   Point-of-sale reference design: Develop a human-machine interface
for industrial applications based on Freescale's 32-bit ColdFire(TM)
embedded processor and 8-bit microcontrollers. The point-of-sale
system runs the uCLinux(TM) OS and NanoX open-source graphical display
software.

   8-bit microcontroller solution: Freescale's ultra-low-end RS08KA2
MCU drives capacitive touch sensors measuring inputs for such
applications as electronic piano keyboards and dimmable lighting
systems.

   LED lighting control: Freescale's ZSTAR wireless sensing
triple-axis reference board enables remote control of LED lighting for
home and industrial automation. The ZigBee technology-compatible
solution uses Freescale's award-winning low-g, 3-axis accelerometers.

   ZigBee home automation: ZigBee low-power, short-range wireless
technology is ideal for controlling home lighting, security and
entertainment networks.

   About Freescale Semiconductor

   Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) is a global
leader in the design and manufacture of embedded semiconductors for
the automotive, consumer, industrial, networking and wireless markets.
Freescale became a publicly traded company in July 2004. The company
is based in Austin, Texas, and has design, research and development,
manufacturing or sales operations in more than 30 countries.
Freescale, a member of the S&P 500(R), is one of the world's largest
semiconductor companies with 2005 sales of $5.8 billion (USD).
www.freescale.com

   Freescale(TM) and the Freescale logo are trademarks of Freescale
Semiconductor, Inc. All other product or service names are the
property of their respective owners. (C) Freescale Semiconductor, Inc.
2006.


   NOTE TO EDITORS: In the "Point-of-sale reference design:"
paragraph above, the micro symbol at the beginning of "uCLinux(TM) OS"
was replaced with a "u" for transmission purposes only.