Freescale Launches Microcontroller Training Program for Embedded Design Engineers in China

  
    
  
  
    
      Responding to the rapid growth of the embedded market in China, 
      Freescale Semiconductor (NYSE:FSL) (NYSE:FSL.B) is conducting an online 
      training program designed to familiarize design engineers and electrical 
      engineering students with the company’s 
      microcontroller (MCU) and digital signal controller (DSC) technologies 
      and architectures.
    
    
      The goal of the training program is to expose more design engineers in 
      China to Freescale flagship MCU/DSC products so they can experience 
      first-hand the ease of design and smooth migration offered by Freescale’s 
      Controller Continuum.
    
    
      Introduced in the first quarter of 2006, Freescale’s 
      Controller Continuum for consumer and industrial applications features 
      an 8- to 32-bit roadmap with pin-compatible devices designed to share 
      common peripherals and development tools. The RS08KA family of 8-bit 
      microcontrollers provides an ultra-low-end entry point into the 
      Controller Continuum, while the recently announced V1 ColdFire® 
      core is the first step toward pin-for-pin compatibility between 8-bit 
      and 32-bit MCUs.
    
    
      “Embedded control systems are pervasive 
      throughout our lives, often serving as unseen interfaces that provide 
      intelligence and connectivity for countless consumer electronic and 
      industrial control devices,” said Allen Kwan, 
      director of Asia-Pacific marketing for Freescale’s 
      Transportation and Standard Products Group. “We’ve 
      designed our microcontroller training program to help designers become 
      more familiar with our MCU offerings and to apply them in their next 
      embedded system designs.”
    
    
      Freescale MCU Scholarship Program details
    
    
      The Freescale Microcontroller Scholarship Program will introduce 
      qualified participants in China to Freescale’s 
      8-, 16- and 32-bit embedded control products. The program includes three 
      phases of online training, followed by quizzes after each level.
    
    
      Level 1 began Oct. 18 with a webcast that introduced Freescale’s 
      RS08 ultra-low-end 8-bit core and the MC9RS08KA family. Level 2 begins 
      Dec. 21 with a webcast about Freescale’s 
      56F8000 series, a DSC platform aimed at cost-sensitive applications 
      requiring a versatile 16-bit solution that combines the ease of use of a 
      microcontroller with the high performance of a digital signal processor. 
      Starting Jan. 8, 2007, the level 3 online training will focus on 
      Freescale’s 32-bit ColdFire MCU family and 
      Ethernet applications.
    
    
      After completing each level of training, participants can complete a 
      quiz to enter into a prize drawing for each corresponding program phase. 
      Individuals who sign up for all three training sessions and complete 
      each quiz on time will be eligible for the grand prize drawing of a new 
      BMW 320i car.
    
    
      Avnet and WPI are the platinum and gold sponsors of this event. As 
      Freescale distributors, Avnet and WPI provide full design support and 
      distribution services. For more information about the Freescale MCU 
      Scholarship Program, please visit www.freescale.com.cn/MCU.
    
    
      Freescale in China
    
    
      Freescale began business in China in 1992 at its Tianjin site, which 
      today is home to an assembly and test manufacturing operation that ships 
      more than nine million microcontroller, mixed-signal and radio frequency 
      devices per week. In addition to its manufacturing site, Freescale has 
      four research centers located in Beijing, Suzhou, Tianjin and Shanghai 
      and four sales offices in China, employing a total of 3,800 people. 
      Freescale’s presence in China includes strong 
      collaboration with China's Ministry of Information Industries and its 
      standard-setting bodies, relationships with more than 25 leading Chinese 
      universities and strong customer relationships.
    
    
      About Freescale Semiconductor
    
    
      Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) is a global leader 
      in the design and manufacture of embedded semiconductors for the 
      automotive, consumer, industrial, networking and wireless markets. 
      Freescale became a publicly traded company in July 2004. The company is 
      based in Austin, Texas, and has design, research and development, 
      manufacturing or sales operations in more than 30 countries. Freescale, 
      a member of the S&P 500®, is one of the 
      world’s largest semiconductor companies with 
      2005 sales of $5.8 billion (USD).
    
    
      www.freescale.com
    
    
      
        
          
            Reader Inquiry Response:
          
        
      
      
        
          Freescale Semiconductor
        
      
      
        
          P.O. Box 17927
        
      
      
        
          Denver, CO 80217 USA
        
      
    
    
      Freescale™ and the Freescale logo 
      are trademarks of Freescale Semiconductor, Inc. All other product or 
      service names are the property of their respective owners. © 
      Freescale Semiconductor, Inc. 2006.
    
  
Responding to the rapid growth of the embedded market in China,
Freescale Semiconductor (NYSE:FSL) (NYSE:FSL.B) is conducting an
online training program designed to familiarize design engineers and
electrical engineering students with the company's microcontroller
(MCU) and digital signal controller (DSC) technologies and
architectures.

   The goal of the training program is to expose more design
engineers in China to Freescale flagship MCU/DSC products so they can
experience first-hand the ease of design and smooth migration offered
by Freescale's Controller Continuum.

   Introduced in the first quarter of 2006, Freescale's Controller
Continuum for consumer and industrial applications features an 8- to
32-bit roadmap with pin-compatible devices designed to share common
peripherals and development tools. The RS08KA family of 8-bit
microcontrollers provides an ultra-low-end entry point into the
Controller Continuum, while the recently announced V1 ColdFire(R) core
is the first step toward pin-for-pin compatibility between 8-bit and
32-bit MCUs.

   "Embedded control systems are pervasive throughout our lives,
often serving as unseen interfaces that provide intelligence and
connectivity for countless consumer electronic and industrial control
devices," said Allen Kwan, director of Asia-Pacific marketing for
Freescale's Transportation and Standard Products Group. "We've
designed our microcontroller training program to help designers become
more familiar with our MCU offerings and to apply them in their next
embedded system designs."

   Freescale MCU Scholarship Program details

   The Freescale Microcontroller Scholarship Program will introduce
qualified participants in China to Freescale's 8-, 16- and 32-bit
embedded control products. The program includes three phases of online
training, followed by quizzes after each level.

   Level 1 began Oct. 18 with a webcast that introduced Freescale's
RS08 ultra-low-end 8-bit core and the MC9RS08KA family. Level 2 begins
Dec. 21 with a webcast about Freescale's 56F8000 series, a DSC
platform aimed at cost-sensitive applications requiring a versatile
16-bit solution that combines the ease of use of a microcontroller
with the high performance of a digital signal processor. Starting Jan.
8, 2007, the level 3 online training will focus on Freescale's 32-bit
ColdFire MCU family and Ethernet applications.

   After completing each level of training, participants can complete
a quiz to enter into a prize drawing for each corresponding program
phase. Individuals who sign up for all three training sessions and
complete each quiz on time will be eligible for the grand prize
drawing of a new BMW 320i car.

   Avnet and WPI are the platinum and gold sponsors of this event. As
Freescale distributors, Avnet and WPI provide full design support and
distribution services. For more information about the Freescale MCU
Scholarship Program, please visit www.freescale.com.cn/MCU.

   Freescale in China

   Freescale began business in China in 1992 at its Tianjin site,
which today is home to an assembly and test manufacturing operation
that ships more than nine million microcontroller, mixed-signal and
radio frequency devices per week. In addition to its manufacturing
site, Freescale has four research centers located in Beijing, Suzhou,
Tianjin and Shanghai and four sales offices in China, employing a
total of 3,800 people. Freescale's presence in China includes strong
collaboration with China's Ministry of Information Industries and its
standard-setting bodies, relationships with more than 25 leading
Chinese universities and strong customer relationships.

   About Freescale Semiconductor

   Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) is a global
leader in the design and manufacture of embedded semiconductors for
the automotive, consumer, industrial, networking and wireless markets.
Freescale became a publicly traded company in July 2004. The company
is based in Austin, Texas, and has design, research and development,
manufacturing or sales operations in more than 30 countries.
Freescale, a member of the S&P 500(R), is one of the world's largest
semiconductor companies with 2005 sales of $5.8 billion (USD).

   www.freescale.com

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*T
Reader Inquiry Response:
Freescale Semiconductor
P.O. Box 17927
Denver, CO 80217 USA
*T

   Freescale(TM) and the Freescale logo are trademarks of Freescale
Semiconductor, Inc. All other product or service names are the
property of their respective owners. (C) Freescale Semiconductor, Inc.
2006.