First National Bankshares of Florida, Inc. Announces Third Quarter 2004 Cash Dividend of $0.07 Per Share

First National Bankshares of Florida, Inc. Announces Third
Quarter 2004 Cash Dividend of $0.07 Per Share 


NAPLES, Fla., Oct. 8  /PRNewswire-FirstCall/ -- First National Bankshares of
Florida, Inc. (NYSE:FLB) today announced that its Board of Directors has
declared a quarterly cash dividend of $0.07 per share on its common stock. The
dividend is payable on November 15, 2004 to all First National Bankshares of
Florida common shareholders of record as of November 1, 2004.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20031230/FNBFLOGO )

Headquartered in Naples, Florida, First National Bankshares of Florida is a
$5.5 billion diversified financial services company. The company's focus is on
expansion in the high-growth Florida market. In addition to traditional
community banking, the company provides a complete line of insurance and wealth
management services with 74 full-service financial centers located throughout
South and Central Florida. The company's common stock is traded on the New York
Stock Exchange under the symbol "FLB."

On August 2, 2004, First National Bankshares of Florida and Fifth Third Bancorp
announced the signing of a definitive agreement in which Fifth Third will
acquire First National Bankshares and its subsidiaries. The acquisition is
expected to close in the first quarter of 2005 and is subject to normal
regulatory approvals in addition to the approval of First National's
shareholders. Upon completion of this transaction, Fifth Third will have more
than $6.3 billion in total assets and 90 banking centers in the state of
Florida. Headquartered in Cincinnati, Ohio, Fifth Third is a diversified
financial services company with $95.6 billion in total assets and 1,000 banking
centers in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee and
West Virginia. The company's common stock is traded through the Nasdaq National
Market System under the symbol "FITB."

Except for historical information contained herein, the statements made in this
press release constitute "forward-looking" statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Such statements involve certain risks and uncertainties,
including statements regarding the Company's strategic direction, prospects and
future results. Certain factors, including those outside the Company's control,
may cause actual results to differ materially from those in the forward-looking
statements, including economic and other conditions in the markets in which the
Company operates; risks associated with acquisitions, competition, seasonality
and the other risks discussed in our filings with the Securities and Exchange
Commission, which discussions are incorporated in this press release by
reference.

   CONTACT:
   Clay W. Cone
   Vice President, Director of Corporate Communications
   239-436-1676


http://www.newscom.com/cgi-bin/prnh/20031230/FNBFLOGO

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DATASOURCE: First National Bankshares Of Florida, Inc.



CONTACT:  Clay W. Cone, Vice President, Director of Corporate

Communications, First National Bankshares of Florida, [phone]



Web site:  http://www.firstnationalbankshares.com/ 

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