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FIT Fitbit Inc

6.93
0.00 (0.00%)
Last Updated: 01:00:00
Delayed by 15 minutes
Share Name Share Symbol Market Type
Fitbit Inc NYSE:FIT NYSE Common Stock
  Price Change % Change Share Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 6.93 0 01:00:00

Fitbit's FitStar Personal Trainer Expands Global Reach by Launching App in New Languages

05/04/2016 2:00pm

Business Wire


Fitbit (NYSE:FIT)
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Personalized Video Fitness App Now Available in French, German, Spanish and Portuguese

Today, Fitbit released localized versions of its award-winning fitness app, FitStar Personal Trainer, in French, German, Spanish and Portuguese, making it even easier for users around the world to reach their fitness goals. FitStar™ is one of the largest platforms for delivering personalized video-based exercise experiences on mobile devices. Each workout is fully customized to a person’s fitness level. By tailoring the intensity and difficulty of each move, the workouts evolve as the user progresses. This is the first time the popular exercise app, offered globally in English since 2013, is available in other languages. FitStar Personal Trainer will also be available in Chinese soon.

The app’s customized and handcrafted video workouts led by American football legend, Tony Gonzalez, will feature voiceover and on-screen text in each local language, offering a more personal and natural way to get fit. When paired with the Fitbit® platform, FitStar provides a holistic fitness experience, in which users can track their daily activity with leading Fitbit devices, while also accessing a tailored FitStar exercise program designed specifically for their fitness levels.

“Our goal is to help individuals lead healthier lives by making Fitbit’s FitStar Personal Trainer as accessible and effective to as many people as possible,” said Mike Maser, Co-Founder of FitStar at Fitbit. “We recently released FitStar Personal Trainer on Android, introducing the app to an entirely new audience. Now, we are further expanding to create a fitness experience that is more personalized for our global users.”

Acquired by Fitbit last year, FitStar Personal Trainer offers two personalized sessions a week and more than a dozen stand-alone Freestyle sessions such as “7 Minute Workout” and “The FitStar 15” for free. For $7.99USD per month or $39.99USD per year, people can access unlimited customized workouts across four goal-based programs: Get Strong, Get Lean, Get Moving and Daily Dose, as well as 35+ Freestyle sessions.

FitStar Personal Trainer is available across the web, on iOS devices including iPhone, iPad, iPod Touch, Apple Watch, and Android mobile phones. The app can be downloaded for free on the App Store and Google Play, as well as accessed on the web. For more information, please visit http://fitstar.com.

About FitStar by Fitbit

FitStar’s digital health and fitness platform inspires people to live healthier lives. FitStar has a footprint of over 4 million downloads with users in 195 countries to date, across both FitStar Personal Trainer and FitStar Yoga apps. FitStar Personal Trainer, released in 2013, features personalized workouts led by Tony Gonzalez and has been recognized with an Apple Editors’ Choice Award and was an App Store Best of 2013 and 2014 product. Tara Stiles is the in-app yoga teacher within FitStar Yoga, which launched in 2014 and quickly became one of the most downloaded free apps on the iPhone and iPad in the Health & Fitness category. FitStar is based in San Francisco and was founded in 2012. In March 2015, the company was acquired by Fitbit. For the latest information and ongoing updates, please follow FitStar on Facebook and Twitter.

About Fitbit, Inc. (NYSE:FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge™, Fitbit Blaze™, Fitbit Charge HR™, Alta™, Fitbit Charge™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in over 50,000 retail stores and more than 63 countries around the globe.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Charge HR, Alta, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, Aria, and FitStar are trademarks, service marks and/or registered trademarks of Fitbit in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

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Fitbit, Inc.Alexis McDowelamcdowel@fitbit.comorfor Fitbit, Inc.Kelsey Neviuskelsey.nevius@fleishman.com

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