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Share Name | Share Symbol | Market | Type |
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Fitbit Inc | NYSE:FIT | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.00 | 0.00% | 6.93 | 0 | 01:00:00 |
Charge 2 adds advanced health and fitness features like “Relax” guided breathing and cardio fitness level (estimated VO2 Max); Swim-proof Flex 2 goes ultra-slim, with modern accessories to stay motivated in style
Building on the popularity of its groundbreaking wearable devices, Fitbit (NYSE: FIT), the leader in the connected health and fitness market, today introduced two new fitness wristbands – Fitbit Charge 2™ and Fitbit Flex 2™. Charge 2 and Flex 2 effortlessly track your most important health and fitness stats, with new sleek looks and an experience that is even more engaging, motivating and personal to help you reach your goals. Both products are available globally today for presale, with retail availability starting this fall:
“Over the past nine years it has been our ability to innovate on both design and utility, and our deep understanding of what consumers want that has made us the leading global wearables company1,” said James Park, co-founder and CEO of Fitbit. “Flex quickly became the best-selling tracker2 on the market as one of the first wearables to successfully merge fitness and fashion; we’ve revolutionized Flex 2 by making it swim-proof and adding more features in a design than is 30% smaller than the original. We broke new ground with Charge HR by making wrist-based heart rate accessible to millions of users around the world, and we’ve done it again with Charge 2, giving users a snapshot of their cardio fitness based on estimated VO2 Max.”
Make Every Beat Count with Charge 2
Fitbit, the world’s leading wearables company1, has reimagined Fitbit Charge HR™, its most popular fitness wristband that was the first to bring continuous, automatic heart rate to your wrist. With a new, sleek look and an easy-to-read display that is four times larger than its predecessor, Charge 2 brings an experience that is more engaging, motivating and personal to help you reach your goals.
Top features include:
“Ever since my days as a competitive athlete, staying healthy and fit has always been a top priority, and I’ve built my life around those goals,” said Gabby Reece, athlete, model, mother, fitness leader and Fitbit ambassador. “Fitbit Charge 2 is unique in that it gives me the tools and guidance for both. I not only have continuous visibility into my heart rate which gives me real insight into my overall health including workouts - but Fitbit built on that even further with access to my cardio fitness level. This new feature provides an estimate of my VO2 Max, which is something I only had access to in a lab during my pro days. But it’s Charge 2’s guided breathing sessions that really resonate with me as one of the most important things I do to improve my health and manage stress.”
Anywhere You Go, Track Your Day in Style with Flex 2
Fitbit has enhanced its iconic and industry-defining tracker, Fitbit Flex®, into an ultra-slim, swim-proof fitness wristband that can transform to fit your personal style with a variety of stylish new accessories. With smarter exercise features, Flex 2 effortlessly tracks your fitness and provides friendly motivation to help you stay active throughout your day.
Top features include:
“Whether I’m working out, taking a class, rehearsing or running errands, I want a device that is small, yet stylish, that I can match to whatever I’m wearing,” said Julianne Hough, dancer, singer, actress and Fitbit Ambassador. “Fitbit Flex 2 helps keep me motivated to hit my health and fitness goals, and it’s even swim-proof, so I can truly get credit for everything I do in my day.”
Designer Collections for Flex 2
Fitbit continues to embrace strategic partnerships with fashion designers and brands to offer innovative and exciting designs that empower you to express your personal style while leading a healthy, active life. Designer collections will be available for Flex 2 from the following brands:
Pricing and Availability
Charge 2 and Flex 2 are available for presale today on Fitbit.com and tomorrow at major North American retailers online, including Amazon.com, Best Buy, Brookstone, Dick’s Sporting Goods, Nordstrom, REI, Target and Verizon. Fitbit Charge 2 and Flex 2 will be available globally at other major retailers in September and October, respectively. Prices below are on Fitbit.com, pricing at retailers may vary.
Fitbit also announced today new stylish collections for Fitbit Alta™ and Fitbit Blaze™, as well as Fitbit Adventures – an immersive new Challenge feature within the Fitbit app across the full Fitbit platform of products; see details at www.fitbit.com/press. For more information about Fitbit products and services, please visit www.fitbit.com.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge®, Fitbit Blaze™, Fitbit Charge 2™, Fitbit Charge HR™, Alta™, Fitbit Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in 54,000 retail stores and in 64 countries around the globe. Fitbit Group Health uses the power of the Fitbit activity trackers, software, and services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the US and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.
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Investor Webcast and Conference Call Information
Fitbit will host a new product overview webcast for investors and analysts today at 10:30 a.m. Eastern Time, 7:30 a.m. Pacific Time. Participants may access the free, live webcast through the IR Events & Presentation section of Fitbit’s website at investor.fitbit.com. The audio-only version of the event can also be accessed by dialing (412) 542-4135. Participants should request to be placed into the Fitbit product launch event call. A replay of the webcast will be archived on Fitbit’s website for the following six months.
Forward-Looking Statements
This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future retail availability of Fitbit Charge 2 and Fitbit Flex 2, as well as Fitbit and third party accessories, and the availability of product features described in this release. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.
1 IDC Worldwide Wearable Device Tracker, May 16, 2016, http://www.idc.com/getdoc.jsp?containerId=prUS41284516
2 The NPD Group, Retail Tracking Service, Apr 2013 – Dec 2014, Digital Fitness Devices, Smart Watches, Units
3 Relaxation techniques: Breath control helps quell errant stress response, March 2016: http://www.health.harvard.edu/mind-and-mood/relaxation-techniques-breath-control-helps-quell-errant-stress-response
4 A Longitudinal Study of Students’ Perceptions of Using Deep Breathing Meditation to Reduce Testing Stresses, Nov. 2006: http://transformationalchange.pbworks.com/f/test%2520stress%2520meditation%2520article%2520peer%2520reviewed.pdf
5 Beyond Medications and Diet: Alternative Approaches to Lowering Blood Pressure, June 2013: http://hyper.ahajournals.org/content/early/2013/04/22/HYP.0b013e318293645f.full.pdf
6 Comparison reflects Fitbit Flex vs. Fitbit Flex 2 size
7 Classic bands should be used for swimming and sleeping
View source version on businesswire.com: http://www.businesswire.com/news/home/20160829005361/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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