New Omnicraft™ Brand to Sell Quality, Competitively-Priced Parts for All Vehicle Brands at Ford Dealerships

• Ford Customer Service Division launches Omnicraft, an all-new brand of replacement parts for all makes of non-Ford vehicles. Non-Ford customers now are able to purchase parts and have their vehicles serviced at Ford dealerships
• The 1,500 most commonly requested parts are now available and include oil filters, brake pads and rotors, loaded struts, and starters and alternators. The list of available parts will eventually grow to 10,000 for even more customer convenience
• Omnicraft is the first new brand for Ford’s Customer Service Division in 50 years and is an important growth opportunity for dealerships as they will be able to sell parts and offer service for all vehicles

Ford dealers now have access to a complete family of parts to sell and to service all makes of vehicles as the Ford Customer Service Division (FCSD) launches its new Omnicraft brand.

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The Ford Customer Service Division has launched a new line of replacement parts, Omnicraft, for non-Ford vehicles. (Photo: Business Wire)

Adding Omnicraft to Ford’s family of parts line to also cover non-Ford vehicles means an improved customer experience through competitive pricing, quality and convenience.

“Omnicraft is a significant benefit to any vehicle owner who needs parts or to have their vehicle serviced,” said Frederiek Toney, president, Global Ford Customer Service Division. “Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed by Ford and installed by Ford’s world-class certified technicians.”

For launch, Ford focused on developing the most commonly requested parts at a competitive price. Initial offerings include oil filters, brake pads and rotors, loaded struts, and starters and alternators.

“Today, 1,500 parts numbers are available with plans to eventually reach approximately 30 parts categories and 10,000 parts,” Toney said. “We targeted the most requested parts first to provide our dealers with a solid foundation of inventory.”

At launch, Omnicraft parts will be available at Ford and Lincoln dealerships and will roll out to other Ford Authorized Distributors throughout 2017.

Omnicraft is the first new brand offered by FCSD in 50 years and is an important growth opportunity for dealerships as they will be able to sell parts and offer service for all vehicles. Ford also offers its Motorcraft® complete line of replacement parts for Ford vehicles.

About Omnicraft

Omnicraft is part of the Ford family of parts brands: Ford, Motorcraft and Omnicraft. Omnicraft is the exclusive non-Ford/Lincoln parts brand of premium aftermarket parts. With over a century of parts heritage to build upon, Omnicraft provides excellent quality and fit and is a preferred choice of professional automotive technicians. To find out more about Omnicraft, visit www.omnicraftautoparts.com or contact your local Ford or Lincoln dealership.

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

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