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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Ford Motor Company | NYSE:F | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
-0.0697 | -0.56% | 12.4203 | 12.76 | 12.39 | 12.64 | 47,509,383 | 00:59:25 |
By Mike Colias
General Motors Co. in 2020 dethroned rival Ford Motor Co. in Detroit's closely watched "truck wars": the battle for the top slot in the lucrative large pickup-truck market.
For the first time since 2016, GM outsold Ford in large pickup trucks, a category that generates the bulk of global profits for each auto maker.
Sales of GM's two pickup models -- the Chevrolet Silverado and GMC Sierra -- rose 3.9% last year, to 839,691 trucks, even as industrywide sales sank nearly 15% amid disruption from the Covid-19 pandemic. Ford's F Series line, which includes its F-150 truck as well as the larger Super Duty, fell 12%, to 787,422, the company said Wednesday.
The rivalry among GM, Ford and Fiat Chrysler Automobiles NV's Ram brand -- which combined dominate the market for large pickups -- has become more intense as that category has grown as a share of the overall vehicle market. Large pickups accounted for 16.7% of overall sales last year, up from 12.5% in 2015.
The trend has bolstered the bottom lines of the Detroit auto makers, helping to fuel a prolonged period of prosperity that only recently was disrupted by the Covid-19 health crisis.
Write to Mike Colias at Mike.Colias@wsj.com
(END) Dow Jones Newswires
January 06, 2021 12:53 ET (17:53 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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