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| Share Name | Share Symbol | Market | Type |
|---|---|---|---|
| Ford Motor Company | NYSE:F | NYSE | Common Stock |
| Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
|---|---|---|---|---|---|---|---|---|
| -0.2401 | -1.84% | 12.7999 | 13.02 | 12.61 | 12.82 | 57,226,799 | 00:59:42 |
From Apr 2019 to Apr 2024
By Chase Gummer
BERLIN--Ford Motor Co. says it will be "aggressively lowering prices" in Russia this year, as the American car maker contends with persistent losses in Europe and a rising dollar.
Chief Financial Officer Bob Shanks told German daily Handelsblatt his company wants to keep pace with Asian competitors.
Japanese makers are taking advantage of a weak yen and the Koreans "want to keep up," Mr. Shanks said in the interview.
While the executive ruled out the prospect of Ford leaving the Russian market, he said he would "aggressively adjust our prices" in order to compete.
Ford has introduced cost-saving measures in Russia in recent weeks, including letting go of staff and announcing plans to temporarily idle factories there in the spring.
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Write to Chase Gummer at chase.gummer@wsj.com
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