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Share Name | Share Symbol | Market | Type |
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ChannelAdvisor Corporation | NYSE:ECOM | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.00 | 0.00% | 23.09 | 0 | 01:00:00 |
Survey further concludes that 64 percent plan to increase marketing/advertising or offer more promotions to boost sales
ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today revealed the results of its E-Commerce Holiday Season Survey 2016, a survey of approximately 200 U.S. and U.K. retailers. The survey found that 64 percent of respondents plan to increase digital marketing/advertising or offer online promotions earlier as their key strategies to increase 2016 holiday sales.
“We’ve seen online shopping start earlier in the holiday season the last few years, and consumers have become much more active on mobile devices. While Cyber Monday was the biggest online shopping day in 2015 according to our same-store sales data, consumers were much more active on Thanksgiving than past years,” said ChannelAdvisor Executive Chairman Scot Wingo. “It’s increasingly competitive for retailers to earn their share of consumers' wallets, and this survey shows that retailers are being proactive by offering up more promotions, boosting ad spend and beginning their holiday promotions right now."
The E-Commerce Holiday Season Survey 2016 revealed several key holiday-related findings:
The holiday season is critical to retailers.
Top holiday strategy is to increase digital marketing and advertising spend.
Fulfillment is the largest challenge for retailers during the holiday season.
ChannelAdvisor commissioned Morar Consulting to conduct the E-Commerce Holiday Season Survey 2016. Research was performed using an email invitation and an online survey. All survey respondents were e-commerce decision makers for their respective companies.
To view an infographic of the E-Commerce Holiday Season Survey 2016 results, visit: http://bit.ly/HolidayInfographic. For a summary of the E-Commerce Holiday Season Survey 2016 results, please visit http://bit.ly/2016HolidaySurvey.
For more details about ChannelAdvisor, visit our blog, follow us on Twitter @ChannelAdvisor, Like us on Facebook and connect with us on LinkedIn.
About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Walmart, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161025005132/en/
Media Contact:Caroline Riddle, 919-439-8026caroline.riddle@channeladvisor.com
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