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A survey of UK consumers provides brands and retailers with actionable insights into when, where, and how they shop online, ahead of the festive season
LONDON, Sept. 21, 2022 /PRNewswire/ -- ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today released the results of its 2022 E-Commerce Consumer Survey, which gauged the shopping behaviors of over 5,000 respondents in the UK, U.S., Europe, and Australia. The global survey found consumers in the UK trust Amazon for product research significantly more than any other channel, with social media found to be the least trusted platform.
The results of the survey offer brands and retailers actionable insights into the current perspectives of online shoppers and found 48% of consumers in the UK trust Amazon for product research, compared to just 4% who trust social media.
Despite this lack of trust in social media, 22% of respondents said they discovered products through sites like Instagram and TikTok.
The survey results also revealed how inflation and rising costs are affecting consumer purchasing decisions and their priorities when conducting online research before or during an in-store shopping experience. Despite the cost of living increasing, three-quarters of UK consumers claimed they are spending the same amount or more online as they were compared to last year.
"To stay competitive and agile in this changing environment, brands and retailers must first understand how, where and why consumers are shopping," said Mike Shapaker, chief marketing officer at ChannelAdvisor. "There are certainly encouraging signs for those operating in the UK as, despite strong headwinds, consumers are still spending online. While consumers do look to continue buying, these purchases will be more considered, and understanding how these decisions are made will be vital."
Key UK findings that emerged from this year's survey data include:
UK trends indicate shopping journeys involve more activity across retail sites and marketplaces
The 2022 festive season will continue to involve heavy online research and purchasing activity:
Click here to read the full survey results, including holiday and category-specific results.
Survey Methodology
ChannelAdvisor commissioned leading research firm Dynata to survey 5,000 consumers in the U.S., U.K., France, Germany and Australia about their online shopping and research habits in 2022. Respondents, who ranged in ages from 18 to 65, were screened and sampled in partnership with Dynata.
There were 1,000 respondents in the UK segment.
For more details about ChannelAdvisor, visit ChannelAdvisor's blog, follow ChannelAdvisor on Twitter @ChannelAdvisor, like ChannelAdvisor on Facebook and connect with ChannelAdvisor on LinkedIn.
ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.
Media Contact:
Caroline Riddle
ChannelAdvisor
caroline.riddle@channeladvisor.comĀ
(919) 439-8026
ChannelAdvisor Media Contact
Isabel Holdaway
ChannelAdvisor
isabel.holdaway@channeladvisor.com
+44 20 3300 2714
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View original content:https://www.prnewswire.co.uk/news-releases/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor-301629501.html
Copyright 2022 PR Newswire
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