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Viacom and DIRECTV Sign Long Term Carriage Agreement
Deal Includes Carriage for MTV Networks Services, BET, CBS, UPN and the Viacom
Television Stations Group
NEW YORK, July 20 /PRNewswire-FirstCall/ -- Viacom Inc. (NYSE:VIANYSE:VIA.B)
and DIRECTV, Inc. today announced a comprehensive long-term agreement that
secures continued carriage of CBS, UPN, BET, and several MTV Networks channels,
including, MTV, Nickelodeon, VH1, TV Land, Comedy Central, Spike TV, CMT,
Noggin, BET, MTV2, VH1 Classic, Nicktoons, and MTV Espanol, to DIRECTV
subscribers nationwide and local carriage to DIRECTV subscribers of CBS and UPN
O&O broadcast stations. The deal also provides DIRECTV with the necessary
rights to launch CBS' industry leading HDTV programming on a "local into local"
basis.
Effective June 30, DIRECTV began carrying LOGO on channel 263 as part of its
TOTAL CHOICE(R) PLUS package. DIRECTV also launched MTV Desi on July 12 as
part of its HindiDirect(TM) programming package.
"We are thrilled once again to partner with DIRECTV and continue to deliver
their customers the incredible quality and diversity they expect from MTV
Networks channels," said Nicole Browning, President, Affiliate Sales and
Marketing, MTV Networks. "Through our agreement with DIRECTV, even more
consumers will be 'super-served' with content created just for them and they
will be able to experience our unique brands and networks."
"This broad-based agreement assures that CBS and UPN viewers in our O&O markets
will continue to enjoy access to the programming they value from both networks
via DIRECTV," said Martin D. Franks, Executive Vice President, CBS.
"Additionally, as co-pioneers in the world of HDTV, we and DIRECTV will now
work together over time to bring our viewers "local into local" HD. This is
truly a mutually beneficial agreement for the audiences we share."
"Viacom has been a long-time, valued partner of DIRECTV and consistently
delivers a high-quality, robust programming lineup that our customers enjoy,"
said Dan Fawcett, Executive Vice President, Programming Acquisitions. "This
agreement enables DIRECTV to provide our customers with the excellence they
have come to expect from us and to continue delivering the best television
experience available."
About DIRECTV:
DIRECTV is the nation's leading and fastest-growing digital multichannel
television service provider with more than 14.4 million customers. DIRECTV and
the Cyclone Design logo are registered trademarks of DIRECTV, Inc. (NYSE: DTV).
DIRECTV is a world-leading provider of digital multi-channel television
entertainment. DIRECTV is approximately 34 percent owned by News Corporation.
For more information visit http://www.directv.com/.
Viacom is a leading global media company, with preeminent positions in
broadcast and cable television, radio, outdoor advertising, and online. With
programming that appeals to audiences in every demographic category across
virtually all media, the company is a leader in the creation, promotion, and
distribution of entertainment, news, sports, music, and comedy. Viacom's well-
known brands include CBS, MTV, Nickelodeon, Nick at Nite, VH1, BET, Paramount
Pictures, Infinity Broadcasting, Viacom Outdoor, UPN, TV Land, Comedy Central,
CMT: Country Music Television, Spike TV, Showtime, Blockbuster, and Simon &
Schuster. More information about Viacom and its businesses is available at
http://www.viacom.com/.
DATASOURCE: MTV Networks
CONTACT: Jeanine Smartt of MTV Networks, +1-212-846-7437; Jade Ekstedt
of DIRECTV, +1-310-964-3429; or Dana McClintock of CBS, +1-212-975-1077
Web site: http://www.directv.com/
http://www.viacom.com/