Humax Inks Deal With DIRECTV for Digital Satellite Set Top Boxes

Humax Inks Deal With DIRECTV for Digital Satellite Set Top Boxes



SEOUL, Korea, Feb. 24  /PRNewswire/ -- Humax, a leading international
manufacturer of digital satellite set-top boxes today disclosed it has entered
into a development agreement and supply agreement with DIRECTV, Inc. the
leading digital satellite TV provider in the United States.

The agreements encompass various set top box models including a portion of the
entry-level receivers that will feature interactive services and a HDTV
receiver capable of receiving MPEG 4 broadcasts due to ship later in the year.
In addition, Humax is producing the new DIRECTV DVR, also due out later this
year.

Dr. Dae Gyu Byun, Chairman and CEO of Humax Co. Ltd, says, "Humax is proud to
be added to the roster of DIRECTV approved vendors, it's an important milestone
in our history.  Our business is very much aligned with DIRECTV; Humax was born
as a Satellite set top box manufacturer and continues to gain market share
worldwide in this segment.  Our experience in this space, combined with a
dedicated and knowledgeable staff, will prove to be very valuable to this
relationship."

Romulo Pontual, Executive Vice President and Chief Technology Officer of
DIRECTV, said, "DIRECTV is poised to introduce several compelling new products
and services in 2005.  We are pleased to have Humax as a partner to develop and
manufacturer set top boxes for DIRECTV.  Humax brings years of proven cost
effective set top box design and manufacturing."

For all Humax-related media inquiries please contact Muto Communications at
631.390.0218 or email .

About Humax

Founded in 1989, Humax Co. Ltd of Korea is one of the world's leading digital
satellite set-top box manufacturers, exporting its products to more than 90
countries across the globe. Listed on the Korean stock exchange (KOSDAQ), the
company's international headquarters and R&D facility are based in Korea with
offices in Dubai, Germany, India, Italy, Japan, the UK and the US. In 1997, the
company opened a manufacturing facility in Northern Ireland that won a Queen's
Award for Enterprise: International Trade in 2002. Further production
facilities are located in Korea, India and China. Humax recorded revenues
exceeded US $400 million in 2004 and has announced plans to increase this
figure to $1 billion by 2006.

About DIRECTV

DIRECTV is the nation's leading digital multichannel television service
provider with more than 13.9 million customers. DIRECTV and the Cyclone Design
logo are registered trademarks of DIRECTV, Inc., a unit of The DIRECTV Group,
Inc. (NYSE:DTV). The DIRECTV Group is a world-leading provider of digital
multichannel television entertainment, broadband satellite networks and
services, and global video and data broadcasting. The DIRECTV Group is 34
percent owned by Fox Entertainment Group, which is approximately 82 percent
owned by News Corporation. 

DATASOURCE: Humax Co. Ltd



CONTACT:  Bob Marsocci, DIRECTV, Inc., [phone], or

; or Paul Muto, Muto Communications, [phone], or

, for Humax Co. Ltd 

Copyright