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De Rigo and Chopard Announce the Signing of a Worldwide License
Agreement
LONGARONE, Italy, November 4 /PRNewswire-FirstCall/ -- De Rigo (NYSE: DER),
one of the world's leading eyewear companies, and the international luxury
watchmaker and jeweller Chopard have signed a world-wide license agreement for
De Rigo to produce and distribute Chopard optical frames and sunglasses
starting with the 2005 collection.
The sunglasses and eyewear to be included in the collection will fully express
Chopard's brand identity, standing out for their design and quality just like
Chopard watches and jewelry.
The new Spring/Summer 2005 Chopard Eyewear Collection will be presented at
Opti-Munchen 2005 and distributed worldwide beginning in January 2005.
"With Chopard we found a partner that shares our business values - a commitment
to high quality products and respect for customers. Chopard is one of the
world's most prestigious and exclusive brands, and we expect its strong global
recognition to help strengthen our position in the luxury segment of the
eyewear market", said our Chairman Mr. Ennio De Rigo.
"In De Rigo, we have found the fundamental values of a family business, with a
long term vision and a real respect for customers and partners around the
world. We share a common passion for innovation and creativity built on common
roots of high quality manufacturing. Above all, it is a blend of people with
similar values coming together", said Mr. Karl-Friedrich Co-President of
Chopard.
De Rigo is one of the world's largest manufacturers and distributors of premium
eyewear, the major optical retailer in Spain through General Optica, one of the
leading retailers in the British optical market through Dollond & Aitchison and
a partner of the LVMH Fashion Group for the manufacture and distribution of
Celine, Givenchy and Loewe eyewear. De Rigo also manufactures and distributes
the licensed brands Escada, Etro, Fila, Furla, La Perla, Mini and its own
brands Police, Sting and Lozza.
Recognized worldwide for its watch and jewelry collections as well as its Haute
Joaillerie creations, Chopard is a family business in the true sense of the
word, founded in Switzerland in 1860. One of the only family businesses
operating in its industry, Chopard currently operates three production sites,
along with ten distribution subsidiaries and 77 stores worldwide. Chopard
pursues vertical integration in the watch and jewelry businesses, with its
workforce including representatives of 45 different professions, all playing
their role at all specific stages of production. Chopard also runs its own
training center to ensure that today's apprentices will become the artisans who
will perpetuate the traditions of tomorrow.
DATASOURCE: De Rigo S.p.A.
CONTACT: For further information, please contact: De Rigo S.p.A -
Maurizio Dessolis, Chief Financial Officer, Tel:
+39-04-37-77-77, Fax: +39-04-37-77-07-27, e-mail:
. Chopard & Cie S. A., David Trachsler,
Accessories & Licences Division, Tel: +41-(0)-22-719-31-31,
Fax: +41-(0)-22-719-31-35, e-mail: