Dana Corporation to Launch Centennial Celebration at SAE World Congress

Dana Corporation to Launch Centennial Celebration at SAE World Congress 


TOLEDO, Ohio, Feb. 26  /PRNewswire-FirstCall/ -- Dana Corporation  announced
today that it plans to launch its centennial-year celebration at the Society of
Automotive Engineers (SAE) World Congress, held March 8-11 in Detroit, Mich.

"As Dana celebrates 100 years of advancing the science of mobility, it is only
fitting that we have a major presence at our industry's most comprehensive
technology event," said Chuck Heine, Dana's president of technology development.
 "Dana's history is one of innovation, but even more important is how we are
leveraging that strong heritage to the future benefit of our customers.  The SAE
show is the ideal venue to demonstrate this."

In addition to the customary technical presentations and exhibition, the 2004
SAE World Congress will feature the Dana Technical Innovation Forum. Located on
the exhibit floor, this forum will play host to a number of select,
high-interest technical sessions -- including those from the SAE High-
Performance Vehicles program, which makes its debut this year.  The forum is
open to all attendees.

Dana has also organized an extensive exhibit of its latest technologies so that
attendees can see first-hand how Danais advancing the automotive industry.  The
Dana exhibit will be organized around five separate "building blocks" of a
vehicle where Dana has a presence -- namely architecture (structures), chassis,
driveline, engine, and transmission.  Each of these building-block segments will
showcase current Dana products and future technologies in the form of
components, modules, and X-by-wire applications, while also highlighting related
materials and process innovations.

"These displays will be representative of Dana's total capability package and
are intended to demonstrate the company's ability to provide everything from
components to complete integrated systems, depending on the customer's needs,"
Mr. Heine said.  "Among the Dana innovations on display will be our
electro-hydraulic and electric power-steering actuators; a high-performance,
high-value electronic differential; and our Intelligent Hydraulic Drive(TM)
regenerative-braking system."

  Additionally, the Dana exhibit, Booth 2979, will feature the following:
   - a salute to Dana's heritage, which includes many important
     contributions to the automotive industry;
   - a technology-review center, where Dana will offer private technology
     presentations to selected customers;
   - an inventors' roundtable, where Detroit-area automotive inventors can
     present their ideas to Dana engineering executives;
   - a supplier forum, where Tier 2 and 3 suppliers can get information
     about doing business with Dana; and
   - a career center, where those interested in careers with Dana can talk
     to recruitment officers.



Dana will host a news conference at 3:30 p.m. Monday, March 8, to review a
variety of new product and new business announcements.

Dana's newly appointed chief executive officer and president, Michael J. Burns,
also will be speaking at the news conference.  Mr. Burns officially begins his
Dana responsibilities March 1.  In addition to Mr. Burns, a number of other Dana
executives and engineers will be available to speak with the media during the
press conference and in planned one-on-one interviews.

Dana's presence at the congress is underscored by eight technical presentations
that will be made by its engineers.

Since 1947, the SAE World Congress has been the world's largest meeting and
exposition devoted to automotive engineering and product technology.  With
38,000 attendees and 1,000 exhibitors, it is the largest forum for automotive
engineering, design, and technology.

Dana Corporation is a global leader in the design, engineering, and manufacture
of value-added products and systems for automotive, commercial, and off-highway
vehicles.  Delivering on a century of innovation, the company's continuing
operations employ approximately 45,000 people worldwide dedicated to advancing
the science of mobility.  Founded in 1904 and based in Toledo, Ohio, Dana
operates technology, manufacturing, and customer-service facilities in 30
countries.  Sales from continuing operations totaled $7.9 billion in 2003. 

DATASOURCE: Dana Corporation



CONTACT:  Jeff Cole of Dana Corporation, [phone], or





Web site:  http://www.dana.com/ 



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