Dave & Busters (NYSE:DAB)
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Dave & Buster's to Centrally Manage Customer Relationship
Management Function With Complete Solution from MICROS
COLUMBIA, Md., June 2 /PRNewswire-FirstCall/ -- MICROS Systems, Inc.
(NASDAQ:MCRS), a leading provider of information technology solutions for the
hospitality industry, is pleased to announce that Dave & Buster's, Inc.
(NYSE:DAB), the upscale international restaurant and entertainment chain, has
chosen MICROS's mymicros.net and iCare, in combination with the MICROS 9700
Hospitality Management System (HMS), as the central customer relationship
management tool throughout the company's 33 locations. Implementation started
in April, with completion expected in the fall of 2004.
Each Dave & Buster's offers an impressive selection of high-quality food and
beverage items, combined with an extensive array of interactive entertainment
attractions, such as pocket billiards, shuffleboard, state of the art
simulators, virtual reality, traditional carnival-style amusements, and games
of skill. Now, MICROS will provide the architecture necessary for Dave &
Buster's to manage several facets of its operation through a single point,
including magnetic-striped "Power Cards" (used for game play), gift cards, and
timed game rentals such as billiards and shuffleboard. The system will also
interface to Dave & Buster's labor management and inventory systems.
Dave & Buster's is utilizing mymicros.net for its reporting needs at both the
store and corporate level. Staff can depend on mymicros.net for centralized
reporting on sales, revenue, and usage with near real-time analysis. The
mymicros.net iCare product offers an advanced solution for Dave & Buster's
Customer Survey, Loyalty, and Rewards programs. iCare provides a truly
integrated loyalty solution with a 360 degree view of customer activity. And as
Dave & Buster's specializes in tailored events for everything from small
parties to large corporate events, the MICROS 9700 HMS provides Team Service
functionality for managing these gatherings with advanced check handling and
consolidation features.
The dynamic combination of mymicros.net, iCare, and 9700 HMS will provide Dave
& Buster's a central CRM tool for the entire enterprise. As the data is
extracted directly from the point-of-sale solution, there is no guesswork on
how customers are behaving, and with real-time reporting and analysis, Dave &
Buster's can react quickly to the changing business conditions.
"We selected MICROS to replace the system we have had since the company's
inception," explained Barbara Core, VP of Information Technology at Dave &
Buster's. "We conducted an extensive and diligent RFP process, and selected
MICROS because it provided the foundation we required to manage our loyalty
program, house account transactions and central database from one location. And
obviously MICROS had large chain expertise and experience, and its robust
functionality provides a scalable POS system that was easy to use and train
on."
"MICROS is providing Dave & Buster's with advanced technology that puts them on
the leading edge of the Leisure and Entertainment industry," noted Jenny
Kurdle, Senior Vice President for Leisure and Entertainment Business Unit
MICROS Systems. "We can provide Dave & Buster's with the detailed reporting and
information the management needs to improve decision-making that directly
affects revenue and sales, as well as provide details on how their customers
respond to those decisions."
About Dave & Buster's
Celebrating over 21 years of operations, Dave & Buster's was founded in 1982
and is one of North America's leading upscale restaurant/entertainment
concepts, with 33 Dave & Buster's locations throughout the United States and
Canada. You can also visit the website at http://www.daveandbusters.com/.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and
retail industries worldwide. Over 150,000 MICROS systems are currently
installed in table and quick service restaurants, hotels, motels, casinos,
leisure and entertainment, and retail operations in more than 130 countries,
and on all seven continents. In addition, MICROS provides property management
systems, central reservation and customer information solutions under the brand
MICROS-Fidelio for more than 15,000 hotels worldwide, as well as point- of-sale
and loss prevention products through its subsidiary Datavantage for more than
50,000 specialty retail stores worldwide. MICROS stock is traded through NASDAQ
under the symbol MCRS.
For more information on MICROS and its advanced information technology
solutions for the hospitality industry, please contact Louise Casamento,
Director of Marketing at (443) 285-8144 or (800) 638-0985. You can also visit
the MICROS website at http://www.micros.com/ or send an email to .
The MICROS logo is a registered trademark of MICROS Systems, Inc. All other
product and brand names are the property of their respective owners.
DATASOURCE: MICROS Systems, Inc.
CONTACT: Louise Casamento, Director of Marketing of MICROS Systems,
Inc., +1-443-285-8144
Web site: http://www.micros.com/
http://www.daveandbusters.com/