Photos: Capture Your Child's Key Milestones With Professional Photo Packages

Sears Portrait Studio taps the minds of its own working moms to identify life's most memorable little moments 


ST. LOUIS, April 14  /PRNewswire-FirstCall/ -- Whether it's their first smile, their first birthday or one of their first steps, professional portraits from Sears Portrait Studio can preserve memories of the most precious life stages as your children grow. In fact, Sears Portrait Studios' own working moms have identified six distinct milestones that can help parents capture the developing personality of their child as they move from infant to toddler:

  --  Darling Dreamer (three months): Someday you'll recall the amazing
      moments of sweet serenity that came amid diaper changing and
      late-night feedings.
  --  Sweet Smiler (six months): Capture the sweet expressions of those
      precious first smiles.
  --  Cute Crawler (nine months): Show off your baby's newfound coordination
      with a portrait of your little one in action.
  --  The Big One (12 months): Happy birthday! Remember this big day forever
      with a portrait.
  --  Wandering Walker (15 months): Your little explorer is starting to
      discover all sorts of fun things. Capture the curiosity today!

  --  Talking Toddler (18 months): New words and phrases are music to your
      ears. Capture the chatty moments to tell a perfect portrait story.



To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/cpicorp/37819/

(Photo:  http://www.newscom.com/cgi-bin/prnh/20090414/NY98024 )

"A child changes dramatically between birth and two years," said Shawna Conrad, senior marketing manager of CPI Corp., which operates Sears Portrait Studio. "These life stages, created by our own internal team of moms, can help parents capture once-in-a-lifetime developmental changes and the personality changes that come with them."

By using Sears Portrait Studio's special offers and rewards programs, such as the Super Saver Card, customers can take advantage of e-mail discount offers and rewards for continuity in photo planning.

Sears Portrait Studio locations are in Sears' retail stores. For locations, please visit http://www.searsportrait.com/cpi/en-US/locations/.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fifth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at http://www.searsholdings.com/.

About CPI Corp.

CPI Corp. has been dedicated to helping families conveniently create cherished photography portrait keepsakes that capture a lifetime of memories for more than 60 years. CPI Corp. provides portrait photography services in approximately 3,100 locations, principally in Sears and Walmart stores. As the first in the category to convert to a fully digital format, CPI Corp. studios offer unique posing options, creative photography selections, a wide variety of sizes and an unparalleled assortment of enhancements to customize each portrait -- all for an affordable price. CPI Corp. is based in St. Louis and traded on the New York Stock Exchange (ticker: CPY). 

http://www.newscom.com/cgi-bin/prnh/20090414/NY98024http://www.prnewswire.com/mnr/cpicorp/37819DATASOURCE: CPI Corp.



CONTACT:  Lisa Zone, Senior Vice President of Dix & Eaton,

[phone],  



Web Site:  http://www.cpicorp.com/ 

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