Chipotle Mexican Grill CL B (NYSE:CMG.B)
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Chipotle Mexican Grill, the national burrito restaurant whose
advertising has won acclaim for its intelligent and witty tone, has
named New York-based DeVito/Verdi its advertising agency of record.
Chipotle chose DeVito/Verdi because of its innovative thinking and
ability to produce creative that generates results.
“Great creative has always been an important
part of our advertising,” said Jim Adams,
executive director of marketing at Chipotle. “Sal
DeVito possesses one of the great creative minds in advertising, but
DeVito/Verdi also knows how to put that creative to work. They
understand and share our vision that advertising can inform and
entertain, while also driving business.”
DeVito/Verdi’s track record demonstrates the
agency’s ability to produce great work and
strong results for its clients. The agency has been named the best
small/medium-sized ad agency in the country for six of the past 10 years
by the American Association of Advertising Agencies, a feat unbeaten in
the industry. DeVito/Verdi is one of the most critically acclaimed ad
agencies in the industry, and the recipient of countless awards,
including grand prizes at the Radio Mercury Awards, Cannes Gold Lions,
International ANDY, Clios, RAC and ADDY award shows. This past year, the
agency won top prize (two Mini Cooper automobiles) for “Best
Use of Humor” at the E.A.R. Awards for Legal
Sea Foods.
“Chipotle is one of the most successful
restaurant companies in the country and a leader that is driving
positive change in the industry,” said Ellis
Verdi, president of DeVito/Verdi. “Our job
will be to help them get the credit they deserve as visionaries, and to
help them continue to grow their business.”
DeVito/Verdi’s work for Chipotle will include
a variety of advertising and creative assignments, including work on
outdoor, print, radio, digital and non-traditional executions, as well
as national media planning and buying. Terms of the contract were not
disclosed.
Founded in 1991, DeVito/Verdi prides itself on offering the full range
of services clients expect of an ad agency, but in a way that is more
nimble, agile and responsive than many. DeVito/Verdi’s
past and current clients have included The Sports Authority, Meijer,
Canon, BMW, Grey Goose Vodka, Daffy’s, For
Eyes Optical, Legal Sea Foods, Mount Sinai Medical Center, Jackson
Hewitt, National Thoroughbred Racing Association and Federated
Department Stores.
About Chipotle
Chipotle Mexican Grill (NYSE: CMG)(NYSE: CMG.B) offers a focused menu of
burritos, tacos, burrito bowls (a burrito without the tortilla) and
salads made from fresh, high-quality raw ingredients, prepared using
classic cooking methods and served in a distinctive atmosphere. Through
our vision of Food With Integrity, Chipotle is seeking better food not
only from using fresh ingredients, but ingredients that are sustainably
grown and naturally raised with respect for the animals, the land, and
the farmers who produce the food. Chipotle opened its first restaurant
in 1993 and currently operates more than 670 restaurants. For more
information, visit www.chipotle.com.