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Share Name | Share Symbol | Market | Type |
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CIT Group Inc | NYSE:CIT | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.00 | 0.00% | 53.50 | 0 | 01:00:00 |
CIT Executive Spotlight Focuses on Financing the Entertainment Industry
A major challenge and opportunity for the film industry is managing the dynamic environment of changing consumer viewing habits. Another challenge is new distribution platforms within the traditional distribution framework of film, such as in the theatre, on pay TV or through home entertainment systems. As the lines are blurring, there is more competition for consumers’ time, whether it be long- or short-form programming, gaming, social media or a myriad of other content. One thing is clear: Being relevant and available when and how the end-user wants it is crucial. These and other observations are made by Wade Layton, Group Head and Managing Director, CIT Corporate Finance, Entertainment, Gaming, Sports and Media, a division of CIT Group Inc. (NYSE:CIT) cit.com, a leading provider of commercial lending and leasing services. Layton offers an overview of the trends and challenges facing the U.S. film industry in “Now Streaming: Entertainment Media Consumption” (cit.com/layton), the latest piece of market intelligence in the CIT Executive Spotlight (cit.com/executivespotlight) series of in-depth executive Q&As.
“The film and television industry is going through rapid change due to the ever-changing consumption habits of consumers,” said Layton. “Evolving technology is changing the way consumers watch movies and television, as offerings such as Netflix, Hulu and Amazon have become mainstream, and many new platforms are being launched by incumbent media companies. Short-form subject matter developed for sites such as YouTube, Maker Studios and Fullscreen has become a vibrant and growing form of content from a time-watched perspective.”
According to Layton, the following factors are also impacting the entertainment industry:
EDITOR’S NOTE:
CIT thought leadership content can be found at View from the Middle™ (cit.com/viewfromthemiddle) and our CIT Point of View blog (cit.com/pov). View our corporate video (cit.com/corporatevideo) and follow us on Twitter, LinkedIn, YouTube and Facebook. Register to receive press releases at cit.com/newsalerts.
About CIT Corporate Finance
CIT Corporate Finance provides lending, leasing and other financial and advisory services to the middle market with a focus on specific industries, including: Aerospace & Defense, Business Services, Communications, Energy, Entertainment, Gaming, Healthcare, Industrials, Information Services & Technology, Restaurants, Retail, Sports & Media and Transportation. www.cit.com/entertainment
About CIT
Founded in 1908, CIT (NYSE:CIT) is a financial holding company with more than $35 billion in financing and leasing assets. It provides financing, leasing and advisory services to its clients and their customers across more than 30 industries. CIT maintains leadership positions in middle market lending, factoring, retail and equipment finance, as well as aerospace, equipment and rail leasing. CIT’s U.S. bank subsidiary CIT Bank (Member FDIC), BankOnCIT.com, offers a variety of savings options designed to help customers achieve their financial goals. cit.com
CIT MEDIA RELATIONS:C. Curtis Ritter, 973-740-5390Senior Vice President of Corporate CommunicationsCurt.Ritter@cit.comorMatt Klein, 973-597-2020Vice President, Media RelationsMatt.Klein@cit.comorCIT INVESTOR RELATIONS:Barbara Callahan, 973-740-5058Senior Vice PresidentBarbara.Callahan@cit.com
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