Investor
Presentation
September 2017
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
Certain statements contained herein may contain certain “forward-looking statements” within the meaning of Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect our current views with respect
to certain events that could have an effect on our future financial performance, including but without limitation, statements regarding our
plans, objectives, and future success of our store concepts, the implementation of our previously announced restructuring program, and
implementation of our program to increase the sales volume and profitability of our existing brands through four previously announced
focus areas. These statements may address items such as future sales, gross margin expectations, SG&A expectations, operating margin
expectations, planned store openings, closings and expansions, future comparable sales, inventory levels, and future cash needs. These
statements relate to expectations concerning matters that are not historical fact and may include the words or phrases such as "expects,"
"believes," "anticipates," "plans," "estimates," "approximately," "our planning assumptions," "future outlook," and similar expressions.
Except for historical information, matters discussed in such oral and written statements are forward-looking statements. These forward-
looking statements are based largely on information currently available to our management and on our current expectations, assumptions,
plans, estimates, judgments and projections about our business and our industry, and are subject to various risks and uncertainties that
could cause actual results to differ materially from historical results or those currently anticipated. Although we believe our expectations are
based on reasonable estimates and assumptions, they are not guarantees of performance and there are a number of known and unknown
risks, uncertainties, contingencies, and other factors (many of which are outside our control) that could cause actual results to differ
materially from those expressed or implied by such forward-looking statements. Accordingly, there is no assurance that our expectations
will, in fact, occur or that our estimates or assumptions will be correct, and we caution investors and all others not to place undue reliance on
such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, general
economic and business conditions, conditions in the specialty retail industry, the availability of quality store sites, the ability to successfully
execute our business strategies, the ability to achieve the results of our restructuring program, the ability to achieve the results of our four
focus areas, the integration of our new management team, and those described in Item 1A, “Risk Factors” and in the “Forward-Looking
Statements” disclosure in Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our Form 10-
K. There can be no assurance that the actual future results, performance, or achievements expressed or implied by such forward-looking
statements will occur. Investors using forward-looking statements are encouraged to review the Company's latest annual report on Form
10-K, its filings on Form 10-Q, management's discussion and analysis in the Company's latest annual report to stockholders, the Company's
filings on Form 8-K, and other federal securities law filings for a description of other important factors that may affect the Company's
business, results of operations and financial condition. All written or oral forward-looking statements that are made or attributable to us are
expressly qualified in their entirety by this cautionary notice. The Company does not undertake to publicly update or revise its forward
looking statements even if experience or future changes make it clear that projected results expressed or implied in such statements will not
be realized.
Forward-Looking Language
2
$1,286
52% $846
34%
$344
14%
SALES (MILLIONS)1
578 frontline boutiques across the U.S.,
Canada and Puerto Rico
117 outlets
61 franchise locations in Mexico
273 frontline boutiques across the U.S.
and Puerto Rico
19 outlets
32 franchise locations in Mexico
FY 2016 Total Revenue $2.5 billion
~20% Digital Commerce Penetration1
Growing our footprint in
Mexico (franchise) and Canada
®
®
Note: All store counts as of Q2 2017
1 FY 2016
Chico’s FAS Operates a Differentiated Portfolio of
Women’s Fashion Apparel Brands
Intimate apparel brand that caters to a vastly
underserved intimates market focusing on women
35+ years
Iconic brand with a cult-like following
of loyal customers of women 45+ years
421 frontline boutiques across the U.S.,
Canada and Puerto Rico
70 outlets ®
Aspirational and sophisticated styles fill
a niche for fashionable women 35+ years
3
Commitment to long-term
SHAREHOLDER VALUE CREATION
COMMITMENT TO SERVICE
that we believe is unique
Intensified
FINANCIAL DISCIPLINE
LOYAL CUSTOMER BASE
we know well through capturing customer
information on over 90% of our transactions
Leading
OMNI-CHANNEL CAPABILITIES
THREE POWERFUL,
DIFFERENTIATED BRANDS
that serve attractive consumer segments
with moderate to high income levels
Our Shareholder Value Proposition Is Based on Key Company
Differentiators to Drive Sustainable Growth and Value Creation
4
We are confident in our future and our ability to drive value creation
We Are Transforming Our Company for Success in a Rapidly
Changing Industry
5
We completed Phase I and are now actively executing on Phases II and III
PHASE
I
PHASE
II
PHASE
III
Development of four
focus areas to drive
profitable growth
and value creation
Executing on cost savings
and operational efficiency
initiatives to prepare
Chico’s FAS for the third
phase
Defining and igniting new
sources of revenue for our
iconic brands
We Have Identified and Prioritized Four Clear Focus Areas to
Improve Performance and Increase Shareholder Value
6
Integrate our digital and physical retail environments
to have the agility to meet our customers’ expectations
as their relationship with digital platforms evolve
Leverage the connection we have with our loyal
customers and attract new customers through marketing,
brand-representative merchandise, and unparalleled service
Develop algorithms and models to drive and enable
real-time decision-making to improve how we go to
market, stock our product, interact with our customers
and how they interact with us
Drive further savings through leveraging our shared
services model, optimizing our expenses, driving a high
ROI on marketing spend and facilitating value creation
EVOLVE THE
CUSTOMER EXPERIENCE
STRENGTHEN OUR
BRANDS’ POSITIONING
LEVERAGE ACTIONABLE
RETAIL SCIENCE
SHARPEN OUR
FINANCIAL PRINCIPLES
PHASE III PHASE II PHASE I
We Are Executing on Our Four Focus Areas Across Our Brands
7
PHASE III PHASE I
EVOLVE THE CUSTOMER EXPERIENCE
• Optimize Website with Flexible Framework
• Replacement of “Locate” System to Enhance
Ship from Store
• Enhance in-Store Associate iPad Application –
“Customer Book”
STRENGTHEN BRAND POSITIONING
• New Brand and Marketing Leadership
• Refining Brand positioning at Chico’s and Soma
• Brand-right Core Offerings – Petites, Zenergy,
Travelers, Swim, Sport, Dresses, Denim,
Wovens, Accessories
LEVERAGE ACTIONABLE RETAIL SCIENCE
• Customer Data Used to Optimize Merchandise Cadence
and Choice Counts
• Psychographic Analysis to Refine Chico’s
Brand Positioning
• Behavioral Segmentation for Personalized Marketing
SHARPEN FINANCIAL PRINCIPLES
• Strategic Promotional Activity Across Brands
to Drive Merchandise Margin Expansion
• Conservative Inventory Management with
Ability to Chase
• Disciplined Capital and Expense Allocation
• Active and Meaningful Shareholder Distribution
PHASE II
Last Year, We Announced Cost Savings and Operational Efficiency
Initiatives with Expected Annual Savings of $100-$110 Million
8
Within the first year of our announced goal, we realized $30 million of
savings and we expect to save $50 million this year
1 2 3 4
$30-$40 MM
$30 MM
$15 MM
$25 MM
$100-$110 MM of
Total Savings
120-155 bps
100 bps
40-80 bps
100 bps
Organizational
Redesign
Supply Chain
Efficiency
Marketing
Realignment & Spend
Optimization
Non-Merch
Procurement
Supply Chain
Efficiency
Marketing
Realignment &
Spend Optimization
Non-Merchandise
Procurement
Organizational
Redesign
Announced Cost
Savings
PHASE III PHASE I PHASE II
After testing and learning with wholly-
owned and franchised international
operations, we are deepening our
existing market penetration and
focusing on entering select new markets
International Growth Remains a Virtually
Untapped Opportunity for Us
9
• Build foundational
capabilities
• Acquire in-market
know-how
• Begin building a global
brand
• Increase penetration,
customize capabilities
• Capitalize and scale
• Develop brand globally,
locally
Time
• Expand to more
diverse markets
• Drive comps
• Generate cash flow
C
om
pl
ex
it
y
of
O
pe
ra
ti
on
s
International Development Model
Profit
Investment
Sustain
Test & Learn
Expand
Phase 1: Test & Learn
Establish a presence in select lower risk markets
Enter Canada first due to its geographical and cultural
proximity to the U.S.
Enter franchise market with geographic and cultural
proximity – Mexico
Phase 2: Expand
Deepen penetration in existing markets and selectively
enter new markets
• Continue to expand in markets with geographical and
psychological proximity and advancing socioeconomic
development
• Deploy business model in geographically distant
markets with similar cultural proximity
Phase 3: Sustain
Drive productivity and operational efficiency
• Improve operational efficiency with current franchisees
• Explore growth opportunities in culturally diverse
markets
PHASE I PHASE II PHASE III
We Can Target International Opportunities as a Lever for
Long-Term Growth
10
53%
28%
22%
19% 18% 17% 16%
7%
0%
Median: 18%
Select Peer International Sales as % of Revenue1
Apparel Retail Market Growth by Region
2.1% 2.5% 2.2%
10.0%
8.5% 7.4% 7.6%
1.4% 0.1%
3.4% 3.7% 3.4%
22.5%
11.9%
7.1% 7.0%
3.0% 2.4%
USA Canada North America Latin America Middle East and
Africa
Asia Pacific Eastern Europe Australia Western Europe
2010-2015 CAGR 2016E-2020E CAGR
Source: Euromonitor
1 Percentage of CY2015 total sales outside of the United States
PHASE I PHASE II PHASE III
There are significant expansion opportunities in Latin America and EMEA
We Also Have Opportunity for Partnerships, as We Follow
Our Loyal Customers Where Life Takes Them
11
INTERNATIONAL 1
PARTNERSHIPS 2
LICENSING 3
Forming a new business development team
as part of our organizational redesign
Tasked with seeking new avenues of revenue
growth for our brands
Thoughtful and methodical approach to growth
PHASE I PHASE II PHASE III
Comparable sales1 Down High Single Digit Percentage
53rd week sales2 $30 Million
Gross margin Decline of 75 – 100 Basis Points
S&A expense Reduction of $50 – $60 Million
Fiscal 2017 Full Year Outlook, as of Q2 2017 Earnings Release
12
1 As a result of hurricanes Harvey and Irma, a combined total of 325 stores were closed for an average of approximately 4 days during Q3 2017, the impact of which was not included in the
outlook provided on 08/30/17 in the Company’s Q2 2017 release
2 53rd Week Sales are an incremental positive impact to Comparable Sales for FY 2017
$70.7
$6.4 $(5.2)
$147.5
$166.6
$123.4
$203.6
$98.2
$162.7
$112.2
$199.1
2006A 2007A 2008A 2009A 2010A 2011A 2012A 2013A 2014A 2015A 2016A
13
Over the Last 10 Years, We Have Demonstrated Consistent and
Robust Free Cash Flow Generation…
Source: Company filings and Capital IQ
Note: Free cash flow is calculated as net cash provided by operating activities less purchases of property and equipment
Free Cash Flow Over Time
Economic Recession Economic Recovery Economic Growth
With our announced cost reduction and operating efficiency initiatives,
we expect continued improvement in free cash flow
…Enabling Our Capital Allocation Strategy Focused on
Value Creation
14
Chico’s FAS Capital Allocation Strategy
Strong balance sheet with minimal debt
Capital expenditures declining over time (3% of
revenues in the medium term) as investments in
existing stores and technology replace former
store growth strategy
Active and meaningful share repurchase
program, — returned 118% of free cash flow
since 2010 vs. a median of 99% for peers
Meaningful dividend program, with a 2.7%
dividend yield and moderate historical annual
increases
Source: Company filings and Capital IQ
Note: $ figures may not sum to total due to rounding
1 Capital returned includes dividends and share repurchases, which are calculated gross of withholding tax for comparability with peers; free cash flow is calculated as cash flow from operations,
less capital expenditures. Peers as defined in Chico’s FAS proxy statement
Since 2010, Over $1.2 Billion Has Been Returned to
Shareholders
Since 2015, $491 million returned to
shareholders through dividends and share
repurchases, representing 1.6x free cash
flow1
$28 $34 $35 $38 $46 $44 $42
$19
$183
$112
$252
$18
$303
$102
$48
$217
$146
$290
$64
$347
$144
2010A 2011A 2012A 2013A 2014A 2015A 2016A
Dividends Share Repurchases
We Are Well-Positioned for Profitable Growth and Value
Creation
15
Powerful, Iconic and
Differentiated
Brands
Strong
Customer
Loyalty
Leading Omni-
Channel Capabilities
Significant
Operational
Improvement
Changes
Underway
Talented and
Seasoned
Management
Team
1
2
3
4
5
Supplemental Detail on Free Cash Flow
(Non-GAAP Financial Measure)
Free cash flow is a non-GAAP financial measure which the Company defines as net cash provided by operating activities less purchases of property and equipment. We
believe free cash flow, when used in conjunction with GAAP measures, provides investors with a meaningful analysis of our ability to generate cash for discretionary and
non-discretionary items after deducting purchases of property and equipment.
Free cash flow is not a measure of financial performance under GAAP and should be considered in addition to, and not as a substitute for, operating cash flows or other
financial measures prepared in accordance with GAAP. Our method of determining non-GAAP financial measures may differ from other companies' methods and therefore
may not be comparable to those used by other companies.
A reconciliation of net cash provided by operating activities on a GAAP basis to free cash flow on a non-GAAP basis is presented in the table below:
Chico’s FAS, Inc. and Subsidiaries
Free Cash Flow
(Unaudited)
(in millions)
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Net cash provided by operating activities $ 289.0 $ 208.6 $ 99.4 $ 215.4 $ 239.6 $ 255.2 $ 368.3 $ 236.7 $ 282.5 $ 197.0 $ 230.7
Less: Purchases of property and equipment, net (218.3) (202.2) (104.6) (67.9) (73.0) (131.8) (164.7) (138.5) (119.8) (84.8) (31.6)1
Free cash flow $ 70.7 $ 6.4 $ (5.2) $ 147.5 $ 166.6 $ 123.4 $ 203.6 $ 98.2 $ 162.7 $ 112.2 $ 199.1
1 Includes $16.2 million from proceeds from sale of land
16
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