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| Share Name | Share Symbol | Market | Type |
|---|---|---|---|
| CBS Corp | NYSE:CBS | NYSE | Common Stock |
| Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
|---|---|---|---|---|---|---|---|---|
| 0.00 | 0.00% | 40.77 | 0 | 01:00:00 |
From Jul 2019 to Jul 2024
Les Moonves, chief executive with CBS Corp. (CBS), said Thursday sales volume are lower for this year's upfront ad sales season, but he said revenue is flat for the percentage of inventory the company has sold so far.
On a conference call following the company's second-quarter earnings release, Moonves echoed other TV network executives, saying CBS will hold more ad inventory to sell in the so-called scatter market when the new television season begins this fall.
Advertisers appear to be holding back some of their spending in hopes of winning price reductions. In turn, networks are holding more inventory than usual in hopes that an economic recovery will spur demand later in the year, allowing them to charge higher prices for ads.
In recent late trading, CBS shares are up 8.4% to $9.25.
-By Nat Worden, Dow Jones Newswires; 212-416-2472; nat.worden@dowjones.com
1 Year CBS Chart |
1 Month CBS Chart |
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