BankAtlantic Enters into an Agreement with Novantas, LLC

  
    
  
  
    
      BankAtlantic announced today it has entered into an agreement with a new 
      services partner, Novantas, LLC.
    
    
      “In our ongoing effort to enhance our deposit pricing practices, we 
      partnered with Novantas to employ a more quantitative approach to 
      evaluating liability pricing. The intent of this effort is to become 
      more efficient in product pricing and improve the development of product 
      and pricing strategies,” commented BankAtlantic’s President and Chief 
      Executive Officer, Jarett S. Levan. “Over the past few years, Novantas 
      has worked with fifteen of the top twenty-five banks in the U.S. and 
      thirty of the top fifty American banks, and we are very pleased to join 
      that peer group through our new alliance with Novantas.”
    
    
      “We look forward to working with BankAtlantic on these important and 
      exciting initiatives, and believe the bank is very well positioned to 
      capitalize on the information and technologies we offer,” said Dave 
      Kaytes, Managing Director with Novantas.
    
    
      Through the agreement, BankAtlantic will develop an enhanced approach to 
      defining, building, managing and measuring revenue-generating 
      capabilities - branding, market mix management, segmentation, product 
      design, pricing, distribution management, sales execution effectiveness, 
      and customer experience. The refinement of these customer-focused 
      strategies enables BankAtlantic to measure and maximize competitive 
      positioning.
    
    
      About BankAtlantic:
    
    
      BankAtlantic, “Florida's Most Convenient Bank”, with over $6 billion in 
      assets and more than 100 stores is one of the largest financial 
      institutions headquartered in Florida. BankAtlantic is open 7 days a 
      week and offers holiday hours, extended weekday hours, Free Online 
      Banking & Bill Pay, a 7-Day Customer Service Center, Change Exchange 
      coin counters and free retail and business checking with a free gift. 
      BankAtlantic has been serving communities throughout Florida since 1952 
      and currently operates more than 250 conveniently located ATMs. The bank 
      has supported thousands of charitable, civic and professional 
      organizations since the inception of the BankAtlantic Foundation in 1994.
    
    
      BankAtlantic Bancorp (NYSE:BBX) is a bank holding company and the parent 
      company of BankAtlantic.
    
    
      
        
          
            For further information, please visit our websites:
          
        
      
      
        
          
            www.BankAtlantic.com
          
        
      
      
        
          
            www.BankAtlanticBancorp.com
          
        
      
      
        
           
        
      
      
        
          
            BankAtlantic, "Florida's Most 
            Convenient Bank," Contact Info:
          
        
      
      
        
          
            Public Relations:
          
        
      
      
        
          Hattie Hess, Vice President, Public Relations
        
      
      
        
          Telephone: [phone], Fax: [phone]
        
      
      
        
          
            Email: [e-mail]
          
        
      
      
        
           
        
      
      
        
          
            Public Relations for 
            BankAtlantic:
          
        
      
      
        
          rbb Public Relations
        
      
      
        
          Sandra Fine
        
      
      
        
          Telephone: [phone], Fax: [phone]
        
      
      
        
          
            Email: [e-mail]
          
        
      
      
        
           
        
      
      
        
          
            BankAtlantic Bancorp Investor 
            Relations & Corporate Communications:
          
        
      
      
        
          
            Email: [e-mail]
          
        
      
      
        
          Phone: [phone], Fax: [phone]
        
      
    
    
      About Novantas:
    
    
      Novantas is the acknowledged leader in customer science and revenue 
      strategy in the financial services industry. The Firm specializes in 
      investigating and interpreting customer needs, attitudes and behaviors 
      in ways that help companies to refine marketing decisions, customer 
      strategies, and sales and service activities. For more information on 
      Novantas, please access www.novantas.com.
    
    
      
        
          
            Novantas Contact Info:
          
        
      
      
        
          Telephone: [phone]
        
      
      
        
          Fax: [phone]
        
      
      
        
          
            Email: [e-mail]
          
        
      
    
    
      Except for historical information contained herein, the matters 
      discussed in this press release contain forward-looking statements 
      within the meaning of Section 27A of the Securities Act of 1933, as 
      amended (the “Securities Act”), and Section 21E of the Securities 
      Exchange Act of 1934, as amended (the “Exchange Act”), that involve 
      substantial risks and uncertainties. Actual results, performance, 
      or achievements could differ materially from those contemplated, 
      expressed, or implied by the forward-looking statements contained herein. 
      These forward-looking statements are based largely on the 
      expectations of BankAtlantic and BankAtlantic Bancorp, Inc. and are 
      subject to a number of risks and uncertainties that are subject to 
      change based on factors which are, in many instances, beyond the 
      Company’s control. In addition to the risks and factors 
      identified above, reference is also made to other risks and factors 
      detailed in reports filed by the Company with the Securities and 
      Exchange Commission.