BFC Financial Corporation Announces New Ticker Symbol for Its Class A Common Stock

  BFC Financial Corporation (NYSE: BFF)
(PINKSHEETS: BFCF) announced today that, beginning with the opening of the
market on Tuesday, December 9, 2008, the ticker symbol for BFC's Class A
Common Stock will change to "BFCF."  The change in ticker symbol relates to
the previously announced move of BFC's Class A Common Stock to the OTC Pink
Sheets.  BFC's Class A Common Stock previously traded on the NYSE Arca
under the trading symbol "BFF."

For further information, please visit our website at: www.BFCFinancial.com

To receive future news releases or announcements directly via Email, please click on the Email Broadcast Sign Up button.

BFC Contact Info: Investor and Corporate Communications: Sharon Lyn Vice President Email: Email Contact Investor Relations: Leo Hinkley SVP, Investor Relations Officer Email: Email Contact Mailing Address and Telephone: BFC Financial Corporation Attn: Investor Relations 2100 West Cypress Creek Road Fort Lauderdale, FL 33309 Phone: [phone] Fax: [phone]