Blockbuster(R) Celebrates Avatar Release With Na'vi Character Look-a-Like Contest

DALLAS, April 21 /PRNewswire-FirstCall/ -- Fans of the sci-fi drama Avatar will find a piece of Pandora at their participating Blockbuster Inc. (NYSE: BBI, BBI.B) stores. To celebrate the release of Avatar Thursday, April 22, select BLOCKBUSTER® stores will transform into Avatar headquarters featuring a look-a-like contest, seven-foot-tall standee character posters, lenticular stickers and glow-in-the-dark movie window posters.

To share the Avatar experience, Blockbuster calls on fans to visit a store dressed as their favorite Na'vi character and take a picture in front of the seven-foot-tall standee or glow-in-the dark poster. Those who post their photos on Flickr at www.flickr.com/groups/bbavatar/ no later than midnight Sunday, April 25 will be entered into the Blockbuster Avatar Photo Contest.

Photos will be judged on originality and creativity. The winner of the contest will receive a $250 Blockbuster prize package. Contest rules can be found at http://blog.blockbuster.com/2010/04/avatar-contest. The winner will be announced Tuesday, April 27 at http://blog.blockbuster.com/2010/04/avatar-winner.

Customers who rent, purchase or pick up their pre-ordered copy of Avatar will receive a lenticular sticker – at select stores while supplies last – where the picture changes to feature different characters from the movie.

"We are thrilled to be able to offer our customers this exciting new title," said Doug McHose, Blockbuster senior vice president - North American operations. "This contest gives our customers an opportunity to share their enthusiasm for this incredible movie. We will continue to offer them access to the newest releases across multiple platforms as the leading multi-channel provider of entertainment."

Avatar is available at blockbuster.com, BLOCKBUSTER stores, BLOCKBUSTER® By Mail and BLOCKBUSTER On Demand®.

About Blockbuster Inc.

Blockbuster Inc. is a leading global provider of rental and retail movie and game entertainment. The company provides customers with convenient access to media entertainment anywhere, any way they want it – whether in-store, by-mail, through vending kiosks or digitally to their homes and mobile devices. With a highly recognized brand and a library of more than 125,000 movie and game titles, Blockbuster leverages its multichannel presence to serve nearly 47 million global customers annually. The company may be accessed worldwide at www.blockbuster.com.

SOURCE Blockbuster Inc.

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