Filing of Certain Prospectuses and Communications in Connection With Business Combination Transactions (425)

Filed by Avon Products, Inc.

Pursuant to Rule 425 under the Securities Act of 1933

and deemed filed pursuant to Rule 14a-12

under the Securities Exchange Act of 1934

Subject Company: Avon Products, Inc.

Commission File No.: 1-4881

The following communication was posted by Jan Zijderveld, Chief Executive Officer of Avon Products, Inc., on LinkedIn on May 22, 2019.

Jan Zijderveld 8,818 Followers + Follow Articles Posts Activity Interests Jan Zijderveld * 3rd+ CEO Avon 16h We are excited to combine #Avon and Nature &Co to create a best-in-class global multi-brand beauty group and leading relationship selling business, accelerating our ‘Open up Avon’ strategy and proving a long-term home for this iconic business. Read more: https://lnkd.in/dzqj9Cv Natura & Co and Avon Join Forces creating a Direct-to-Consumer Beauty Leader ACCELERATES ‘OPEN UP AVON’ STRATEGY Creates a Best-in-Class Global, Multi-Brand, Multi-Channel, Purpose-Driven Beauty Company Expanded Portfolio of Iconic Global Brands in Key Beauty Categories Stronger & Broader Global Footprint Accelerates E-Commerce & Digital Capabilities Greater Support for Consultants & Representatives Increased Scale to Support Innovation & Transformation Combines Strong Values & Commitment to Community Engagement Delivers Substantial Cost Synergies Natura & Co and Avon Join Forces Creating a Direct-To-Consumer Global Beauty Leader