Filing of Certain Prospectuses and Communications in Connection With Business Combination Transactions (425)

Filed by Avon Products, Inc.

Pursuant to Rule 425 under the Securities Act of 1933

and deemed filed pursuant to Rule 14a-12

under the Securities Exchange Act of 1934

Subject Company: Avon Products, Inc.

Commission File No.: 1-4881

The following communication was posted by Avon Products, Inc. on LinkedIn on May 22, 2019.

Avon 548,497 followers 17h +Follow #Avon is proud to combine with Natura &Co to create a best-in-class global multi-brand beauty group and leading relationship selling business, accelerating our ‘Open up Avon’ strategy and providing a long-term home for this iconic business. Read more: https://lnkd.in/gCBMVG8 Natura & Co and Avon Join Forces Creating a Direct-To-Consumer Global Beauty Leader ACCELERATES ‘OPEN UP AVON’ STRATEGY Creates a Best-in-Class Global, Multi-Brand, Multi-Channel, Purpose-Driven Beauty Company Expanded Portfolio of Iconic Global Brands in Key Beauty Categories Stronger & Broader Global Footprint Accelerates E-Commerce & Digital Capabilities Greater Support for Consultants & Representatives Increased Scale to Support Innovation & Transformation Combines Strong Values & Commitment to Community Engagement Delivers Substantial Cost Synergies Investor Relations investor.avonworldwide.com