AT&T CruiseCastSM Will Deliver 22 Satellite TV & 20 Satellite Radio Channels into the Car for First Time with Breakthrough An...

  
    
  
  
    
      AT&T Inc. (NYSE: ATT) and RaySat Broadcasting Corp. today debuted to the 
      consumer marketplace AT&T 
      CruiseCastSM, 
      the Total In-Car Entertainment service that will enable families, 
      commuters, and mobile professionals to watch a lineup of 22 satellite 
      video channels anywhere in the country. Demonstrated at CES, the world’s 
      premier consumer electronics tradeshow, AT&T CruiseCast utilizes a 
      compact, low-profile antenna for use on cars, trucks and SUVs, and a 
      breakthrough technology that overcomes line-of-sight obstacles such as 
      overpasses, buildings, trees or tunnels.
    
    
      AT&T CruiseCast will have a robust 22 channel line-up that will include 
      a variety of kids and family, documentary, music, comedy, news, and 
      sports programming. AT&T CruiseCast will deliver TV programming that 
      family members of all ages enjoy at home, which will include Disney 
      Channel, Disney XD, Discovery Kids, Animal Planet, Nickelodeon, Cartoon 
      Network Mobile, USA, COMEDY CENTRAL, MSNBC, CNN Mobile Live and CNBC. 
      Twenty satellite radio music channels will also be available at the 
      launch in Spring 2009. The service has the ability to add channels to 
      meet market demands.
    
    
      The groundbreaking service was developed in collaboration between 
      RaySat™, Inc., a leading manufacturer and supplier for the mass market 
      for cost-effective, low-profile satellite antennas that enable 
      communication on the move, and AT&T, the world’s premier 
      telecommunications company. RaySat Broadcasting Corporation, a privately 
      held U.S. company, is working with AT&T Business Development to 
      introduce the new product to the marketplace.
    
    
      “AT&T CruiseCast is a significant advancement from what is in the market 
      today—both in terms of technology and channel offerings,” said Winston 
      Guillory, President of RaySat Broadcasting Corp. “People today want 
      high quality entertainment wherever they go. AT&T CruiseCast extends the 
      living room-style entertainment experience into their vehicles. We are 
      making quality total in-car entertainment a reality for the consumer.”
    
    
      AT&T CruiseCast is made consumer-friendly by the unique scaling down of 
      satellite technology into the small pod-like antenna that affixes to the 
      roof of vehicles. The antenna is paired with a receiver that is mounted 
      in the vehicle and provides all video and audio connections to the 
      appropriate vehicle systems, such as Rear Seat Entertainment, Vehicle 
      Audio System, etc.
    
    
      “AT&T is a leader with innovations that enable people to do more and get 
      more from technology,” said Sean O’Leary, vice president of Business 
      Development for AT&T. “We will deliver an unprecedented capability for 
      people to enjoy live television in their vehicles. AT&T CruiseCast 
      furthers AT&T’s mission to enable people to access the content and 
      applications they want and need, whenever and wherever they may be.”
    
    
      Yoel 
      Gat will serve as Chairman and CEO of RaySat Broadcasting Corp. “Due 
      to our smaller antenna and expansive programming we believe consumers 
      will flock to bringing living room entertainment into the back seat of 
      their car,” said Gat. “AT&T CruiseCast is the first service that uses 
      video-buffering technology to minimize loss of programming when a 
      vehicle loses line of sight with the satellite while driving alongside a 
      tall building or under a tunnel.”
    
    
      AT&T CruiseCast Service will be sold through auto dealerships and other 
      automotive product vendors where buyers can have the compact antennas 
      and receivers installed to link into rear-seat entertainment systems. 
      The antenna will be secured to a roof-rack on sedans, SUVs and mini-vans 
      and via a magnetic mount on all other vehicles.
    
    
      For more information, go to www.cruisecast.com.
    
    
      About RaySat Broadcasting Corporation
    
    
      RaySat Broadcasting Corporation is a privately held U.S. company that 
      has been chartered to introduce Total In-Car Entertainment to the 
      marketplace with the revolutionary AT&T CruiseCast service. 
      Headquartered in Dallas, TX, RaySat Broadcasting Corporation capitalizes 
      on pioneering technology that has enabled the creation of a small 
      compact antenna for use on cars, trucks and SUVs that also provides 
      continual coverage on-the-go thanks to an advancement that overcomes 
      line-of-sight obstacles such as overpasses, buildings, trees or tunnels. 
      RaySat Broadcasting Corp. is an affiliate of Vienna, VA-based global 
      satellite-antenna innovator RaySat™, Inc., a leading manufacturer and 
      supplier for the mass market of cost-effective, low-profile satellite 
      antennas that enable communication on the move.
    
    
      Editors Note: At the AT&T CruiseCast booth, CES attendees will have 
      the opportunity to schedule demonstration rides around the convention 
      center. Anyone interested in the service can visit www.cruisecast.com 
      for further information.
    
    
      CES Booth # 5223