Adoption of Salesforce.com's 1/1/1 Model Accelerates Around the World

Hundreds of companies adopt salesforce.com's unique model of integrated corporate philanthropy to deepen their community impact


SAN FRANCISCO, Feb. 23  /PRNewswire-FirstCall/ -- The Salesforce.com Foundation (http:www.salesforcefoundation.org), the global leader in integrating philanthropy and business, today announced the growing success of its mission to inspire companies around the world to give 1% of their resources forward to support organizations that are making the world a better place. Today, hundreds of companies of all sizes including Atlassian, C-Level Management, FinancialForce.com, Google, LiveOps, NewVoiceMedia and Seal Shield have adopted salesforce.com's unique 1/1/1 integrated corporate philanthropy model (http://www.salesforcefoundation.org/sharethemodel) where 1% of a company's time, 1% of its equity and 1% of its products are given forward to the community.

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  The 1/1/1 Model


The idea behind salesforce.com's1/1/1 model is to harness the power of a company's resources, such as the intellectual wealth of its employees, technology or products and financial resources to improve communities and promote compassionate capitalism. When all three elements are deployed together, companies can ensure a dedicated focus and greater impact on the nonprofits and causes whose missions they're trying to empower.

  Using the 1/1/1 model, salesforce.com has given:
  --  1% Time: Salesforce.com employees are awarded 6 paid days of volunteer
      time to use over the course of a year. To date, 178,000 hours have
      been donated by employees.
  --  1% Product: The Salesforce.com Foundation facilitates the donation and
      discount of Salesforce CRM licenses to nonprofits helping them to
      increase their operating effectiveness and focus more resources on
      their core mission. 8,000 nonprofits in 70 countries are benefiting
      from these licenses today.
  --  1% Equity: Using 1% of founding stock to offer grants focused on
      technology innovation in nonprofits and youth development programs,
      salesforce.com has given nearly $20 million in grants to qualified
      nonprofits.


  Accelerated Adoption of the Model
  --  C-Level Management (http://www.c-levelmgmt.com/giving-back) - Founder
      Jeff Scott of this cloud technology and business optimization
      consulting firm writes the company's annual business plan to support
      its "Giving Back" program philanthropy goals, and is leading other
      companies to do the same. In 2010, C-Level will issue in-kind
      consulting grants valued at over $125,000, provide consulting and
      technical services at a reduced rate to all qualified nonprofits and
      higher education institutions, and will donate 50 percent of all
      salesforce.com technology license commissions to nonprofits.
  --  FinancialForce.com (http://www.financialforce.com/) - The US and
      UK-based company is adopting 1-1 of salesforce.com's model, 1% of its
      product and 1% of employees' time. FinancialForce.com is offering
      discounted full accounting licenses of its cloud-based accounting
      technology and discounted consulting services to Salesforce.com
      Foundation customers. As part of the offering, they will also donate
      up to 10 free read only licenses for CRM users to view financial data.
      This powerful capability enables fundraisers and managers to gain a
      360-degree view of their constituents.
  --  LiveOps (http://www.liveops.com/) - LiveOps has built its Foundation on
      salesforce.com's 1/1/1 model. It plans to set aside approximately 1%
      of current outstanding shares to be used to fund its foundation after
      a liquidity event. It offers gifts of cash supporting grants for
      organizations that its employees support, grants for business partners
      and a matching gift policy of up to $500 per employee per year.
      Lastly, LiveOps offers the gift of time by enabling its employees to
      volunteer on average 1% of their time to an organization of their
      choice and participate in company-sponsored events.
  --  NewVoiceMedia (http://www.newvoicemedia.com/) - NewVoiceMedia, a
      leading provider of intelligent telephony solutions based in the
      United Kingdom with operations in more than 20 countries, recently
      launched its 1/1/1 model. The company is giving three days of
      volunteer time, donating five licenses of its call center and
      speakserve.com products including training and support, and providing
      discounts for qualified charities. It also established its own
      foundation and plans to provide grants.
  --  Seal Shield (http://www.sealshield.com/) - Inspired by Marc Benioff's
      presentation on the 1/1/1 model at Dreamforce, salesforce.com's
      customer and developer conference, this manufacturer of washable
      technology solutions recently featured on Good Morning America has
      implemented the 1/1/1 model in a way that fits the company's size and
      geographically-disperse organization. For 1% of time, Seal Shield
      employees are participating in Disney's "Give a Day, Get a Day"
      volunteering program; for 1% of product, it is donating its washable,
      antimicrobial keyboards and mice to the local library system; and, for
      1% of equity, it is planning to set aside 1% of its corporate equity
      in the form of warrants so it may fund its own foundation.


  Comments on the News:
  --  "Ten years ago, salesforce.com set out to change the way companies
      think about philanthropy, and today more than ever it continues to
      define our focus," said Suzanne DiBianca, executive director,
      Salesforce.com Foundation. "The hundreds of other companies that have
      joined us in giving their resources forward to empower nonprofits to
      realize their missions are truly exemplary of the power that business
      has to affect positive change."
  --  "Our values of service, mentoring, and giving back are embedded in the
      core foundation of our company," said Jeff Scott, founder, C-Level
      Management. "Salesforce.com's 1/1/1 model gave us the framework to
      build a sustainable program to bring our values to life."
  --  "Our vision is to help charities of all sizes to benefit from the
      latest cloud computing technology," said Jeremy Roche, president and
      CEO, FinancialForce.com. "Many charities, even smaller ones, need to
      accommodate complex financial requirements, but their budgets will
      generally only stretch to lower-end packaged systems which frequently
      do not meet their needs. We hope to change that."
  --  "LiveOps is dedicated to reducing the barriers for those in the
      community that desire to make a better life for themselves," said
      Maynard Webb, chairman and CEO of LiveOps. "Through the 1/1/1 model,
      LiveOps can make a collective difference and increase our involvement
      in causes that are important to our employees, our independent agent
      community, customers and partners."
  --  "NewVoiceMedia, inspired by Marc Benioff and with advice from the
      Salesforce.com Foundation's International Director Isabel Kelly, is
      delighted to be launching its own 1/1/1/ model foundation," said
      Jessica Strachwitz Hamilton, Foundation Director, NewVoiceMedia. "It
      has been received with enthusiasm from our team, who are keen to give
      back, volunteer and donate our solutions."
  --  "Seal Shield prides itself on excellence and teamwork, and the 1/1/1
      philosophy struck me as a great concept and way for our company to
      differentiate and to give something back to the community," said
      Bradley Whitchurch, CEO and chairman, Seal Shield. "Marc Benioff
      helped give us direction and now it's taking off within our
      organization and even having an impact with customers."


  Share the Model Resources
  --  Embracing corporate philanthropy as part of an organization:
      http://www.salesforcefoundation.org/about/model/share
  --  Start a variation of the model:
      http://www.salesforcefoundation.org/about/model/design


  About the Salesforce.com Foundation


The Salesforce.com Foundation is the global leader in integrating philanthropy and business through its 1/1/1 integrated philanthropy model http://www.sharethemodel.org/. The 1/1/1 model harnesses the power of salesforce.com's people and technology through 1% Time, 1% Equity and 1% Product to increase the effectiveness of nonprofits in pursuing their social missions. Since the Foundation's inception in 1999, employees have given more than 178,000 hours of their time; more than 8,000 nonprofits in 70 countries are using donated and discounted Salesforce CRM licenses as part of the Foundation's 1% Product Donation Program http://www.salesforcefoundation.org/product/?PR=02232010; and numerous organizations are benefiting from technology-related grants. For more information on the Salesforce.com Foundation, please visit http://www.salesforcefoundation.org/.

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